Odd Company: Custom Phone Stands, Keychain Pouches And Event Merchandise
Brand | Odd Company |
Campaign | Brand Activations & Retail Promotions |
Market(s) | Singapore |
Merchandise Type | Custom Phone Stands, Keychain Pouches, Beach Towels and PVC Bags |
DTC World’s Role | Merchandise design, sourcing and production |
What We Delivered
DTC World produced a collection of Odd Company merchandise for the cocktail brand’s activations and retail promotions in Singapore.
The playful design direction of the custom merchandise reflected Odd Company’s unconventional brand personality. Everyday items such as phone stands, towels and pouches were reworked into more distinctive formats that could naturally sit alongside a youthful ready-to-drink cocktail brand.
Merchandise Designed Across Retail And Event Touchpoints
The Odd Company merchandise range was developed around different touchpoints. The beach-chair phone stands, beach towels and PVC bags were created for events and sampling activities, while the keychain pouches were used as a gift with purchase at 7-Eleven Singapore with every two cans purchased.
The Odd Company custom campaign merchandise project shows how everyday products can be reinterpreted into distinctive branded merchandise while remaining useful, portable and suitable for real campaign deployment.
The keychain pouches provided a smaller, portable merchandise format that could be connected directly to a retail purchase. Brands considering a similar retail activation can also explore our guide to planning a gift with purchase promotion.
Partnering With DTC World
DTC World works with brands to develop purposeful merchandise for promotions, campaigns, events and brand activations.
Our capabilities span merchandise concept and design, campaign-led product development, gift-with-purchase items, production and regional fulfilment.
For brands running multiple customer touchpoints, we can develop merchandise collections where different products serve different purposes — from easy retail redemption items to larger lifestyle merchandise for events.
Not Just Merch — Merch People Carry.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
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