Touch ‘n Go eWallet Event Merchandise: Silicone Plush, Foldable Bag And Lifestyle Accessories
Brand | Touch ‘n Go eWallet |
Campaign | Brand Awareness & Experiential Activation |
Market(s) | Malaysia |
Merchandise Type | Silicone Plush, Foldable Bag, Clicker Fidget, Desk Organiser, Acrylic Phone Holder and Gel Pen |
DTC World’s Role | Merchandise concept and design, production, quality control, warehousing and door-to-door delivery |
What We Delivered
DTC World designed and produced a collection of Touch ’n Go eWallet merchandise for a brand awareness event, created to help consumers better understand and experience the Touch ’n Go eWallet’s full range of services.
Visitors participated in a series of lifestyle-themed games and interactive touchpoints designed to introduce key features of the app, before becoming eligible to redeem merchandise. Different merchandise formats were created for this roadshow.
Designed in-house from concept, DTC World developed the merchandise range to give the brand a fresh set of items for consumer activations and future events.
Our scope covered concept development and design, production, quality control, warehousing and door-to-door delivery arrangements.
A Merchandise Range Designed Around Event Interaction
DTC World created a custom merchandise range for the event activation, giving Touch ’n Go eWallet a variety of items that consumers could take home through participation.
The collection included:
- Silicone plush
- Foldable bag
- Clicker fidget
- All-in-one desk organiser
- Acrylic phone holder
- Gel pen
This mix allowed the merchandise to be used flexibly across different event touchpoints and redemption moments, depending on audience engagement.
The silicone plush was positioned as the standout item within the merchandise range. Paired with the foldable bag, it also extended the merchandise experience into everyday use beyond the event itself.
As part of our broader custom plush and mascot plush capabilities, the concept shows how a character-led merchandise format can be adapted specifically for an event activation.
From Concept To Event-Ready Merchandise
DTC World’s involvement began at the concept stage.
The client needed to refresh its merchandise selection and was looking for stronger ideas to use with consumers.
Our team developed different product directions around portability, interaction, desk use and collectability, then translated the selected ideas into manufacturable merchandise.
Partnering With DTC World
DTC World works with brands to develop brand activation merchandise that becomes part of the customer experience rather than simply an item handed out at the end.
Our capabilities include merchandise concept and design, event redemption merchandise, custom plush, interactive merchandise, lifestyle accessories, corporate gifts, production, quality control, warehousing and regional fulfilment.
Whether merchandise is used as an accessible participation reward, a higher-tier collectible or a functional item for future events, we can develop the range around how customers are expected to interact with the campaign.
Not Just Merch — Merch That Drives Engagement.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
