100PLUS x POP MART: The KUBO GWP Merchandise Collection

Client	100PLUS (Fraser & Neave)
Campaign	100PLUS x POP MART — KUBO “Walks of Life”
Market(s)	Singapore & Malaysia
Merchandise Type	Licensed IP gift-with-purchase (GWP) merchandise, PR kits
DTC World’s Role	Merchandise design and conceptualisation, PR kit development and production, merchandise production, multi-market fulfilment.

What We Delivered

To launch its new 100PLUS Go Grape Zero Sugar flavour, 100PLUS partnered with POP MART to create an exclusive KUBO collaboration across Singapore and Malaysia.

Different licensed IP merchandise items were available via different retail channels, giving shoppers multiple opportunities to discover, redeem and collect the collectibles range throughout the campaign period.

DTC World supported the campaign as the merchandise execution partner, overseeing merchandise design and conceptualisation, production, quality control and fulfilment across both markets.

Beyond the consumer-facing GWP collection, DTC World also developed and supplied multiple PR kit formats used for media, creator and trade seeding. These kits helped introduce the collaboration to content creators, generating unboxing content and social media exposure that amplified awareness of the campaign.

Merchandise Created

Across Singapore and Malaysia, the IP merchandise range included tote bags, foldable bags, skateboard keychains, socks, shoe bags and collectible cushions.

Throughout the range, attention was placed on character execution, finishing quality and usability, ensuring the merchandise remained faithful to the licensed artwork while delivering products consumers would genuinely want to keep and use.

Partnering With DTC World

Licensed IP campaigns require more than product production. Character execution, quality control and market-by-market fulfilment all need to come together to support a successful rollout.

DTC World helps brands bring licensed merchandise programmes to market across APAC, supporting everything from merchandise design and development to PR kits, production, warehousing and regional fulfilment. Whether the objective is a retail redemption campaign, promotional launch or IP collaboration, our focus is on delivering merchandise that works in the real world.