Bodibreze PR Kit – Vintage Storybook Perfume Library

Client	Bodibreze
Campaign	Bodibreze Fragrance Launch
Market(s)	Malaysia
Merchandise Type	Custom PR Kit Merchandise
DTC World’s Role	Concept development, merchandise design, production and fulfilment

What We Delivered - A PR Merchandise Experience Designed Around Storytelling

For Bodibreze’s fragrance launch in Malaysia, DTC World designed and developed a storybook-inspired PR kit that transformed the perfume collection into a physical storytelling experience.

Inspired by the brand’s fragrance identities and vintage visual direction, the PR kit was created as a collectible keepsake where recipients were invited to “open a story” rather than simply unbox products.

The objective was to create a launch experience capable of helping a new fragrance brand stand out within a highly visual, content-driven environment — while giving KOLs something memorable to interact with, display and share.

Custom Merchandise Design

Vintage Storybook-Inspired PR Kit

The PR kit was developed around the idea of a miniature vintage perfume library.

The front opens like a classic storybook cover, revealing each fragrance as its own chapter. This layered reveal structure creates an immersive interaction experience — encouraging recipients to engage with the fragrances progressively.

Campaign Response

The PR kit received strong positive response from the Bodibreze team, with the storybook-inspired experience helping the fragrance launch stand out visually across influencers’ content.

Beyond the intended KOL rollout, consumers also reached out directly to the brand requesting to purchase the PR kit itself as a collectible gifting item.

This demonstrates how well-developed merchandise experiences can extend beyond launch visibility into something audiences emotionally connect with, display and want to keep.

Partnering With DTC World

This project demonstrates DTC World’s capability in developing creative merchandise experiences that combine storytelling and long-term display value into cohesive launch campaigns.

From design concept development through to production and fulfilment, DTC designs & delivers campaign-ready merchandise end-to-end.