Unilever Wall’s Gift with Purchase: Custom Bottle Bag for Ice Cream Lovers
Playful Collectibles Meet Powerful Brand Engagement
Client | Unilever – Wall’s |
Campaign | Wall’s Ice Cream Exclusive 7-Eleven GWP Promotion |
Market(s) | Singapore |
Merchandise Type | Custom Bottle Bags |
DTC World’s Role | Product Design, Production & Fulfilment |
Campaign Objective
To boost sales of Wall’s participating ice cream brands through a limited-edition gift with purchase promotion sold exclusively at 7-Eleven stores in Singapore. The client wanted a practical yet attractive premium item that would appeal to everyday consumers, encouraging impulse buys while remaining functional and reusable. DTC World was tasked with creating an eye-catching branded gift that could tie into Singapore’s on-the-go lifestyle and support Wall’s brand visibility.
What We Delivered
DTC World delivered a series of custom-designed bottle bags, specially tailored to meet Wall’s branding requirements and user functionality.
These bottle holder bags with straps are designed to carry a water bottle conveniently, with an additional zip compartment for small personal items such as keys, wallet, or makeup — perfect for quick outings or errands.
Product Highlights
- 3 exclusive designs that celebrate Wall’s playful brand personality
- Fits standard water bottles — practical for on-the-go lifestyles
- Exclusively available at 7-Eleven with purchase of participating Wall’s ice cream
Why It Worked – Impact & Outcomes
Blending fun design with daily utility, the merchandise appealed to Singapore’s on-the-go shoppers. The collectible sets encouraged repeat buys, while the reusable pouch kept the Wall’s brand visible beyond the point of sale, all contributing to stronger in-store engagement and boosted sales.
Partnering With DTC World
This project demonstrates DTC World’s strength in delivering creative, on-brand merchandise that works — from ideation to execution. Our team ensured the bottle bags met quality standards, matched Wall’s playful brand aesthetic, and arrived on shelves in time to support the 7-Eleven launch.
With our expertise in gift with purchase campaigns, regional fulfilment, and licensed merchandise branding, we help clients transform promotional ideas into strategic marketing assets.
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