Thomson Plaza’s Custom Promotional Merch Elevates Christmas Spirit
Client: Thomson Plaza
Description:
In the joyous season of Christmas 2023, Thomson Plaza spearheaded a remarkable promotional initiative designed to infuse festive cheer and heighten customer interaction. DTC World supplied Thomson Plaza with bespoke merchandise for this promotion: Penguin cuddly toys, available in two sizes.
Promoted Brand Visibility: Every cuddly penguin served not just as a toy but as a lasting brand ambassador for Thomson Plaza.
The penguins featured the Thomson Plaza logo, instantly recognizable and a constant reminder of the joyful Christmas shopping experience. Additionally, the hidden blanket inside the larger penguin added an unexpected layer of delight, making the toy a cherished keepsake.
(image source:Thomson Plaza)
The penguins featured the Thomson Plaza logo, instantly recognizable and a constant reminder of the joyful Christmas shopping experience. Additionally, the hidden blanket inside the larger penguin added an unexpected layer of delight, making the toy a cherished keepsake.
2-in-1 Pengiun Plushie cum Blanket. Click here to check out similar products.
The Results:
Increased Shopper Engagement
The campaign turned shopping into a playful and engaging experience, capturing the hearts of customers.
Enhanced Mall Footfall
Encouraged by the chance to win a unique toy, visitors flocked to the mall, significantly increasing foot traffic.
Boosted Spending
Shoppers were motivated to reach the expenditure thresholds to participate in the claw machine game, driving up sales.
DTC Services Used:
Design, Sourcing, Production, Logistics
Conclusion:
DTC World’s collaboration with Thomson Plaza for their 2023 Christmas campaign demonstrates the impactful fusion of creativity, branding, and customer engagement through customised promotional merchandise. The success of the penguin cuddly toys underscores our expertise in leveraging seasonal festivities to craft memorable brand experiences that resonate well with the target audience, drive footfall, and stimulate spending. This case study illustrates how thoughtful merchandise can transform shopping into memorable brand engagement, making DTC World your go-to partner for promotional success.
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