MILO Chinese New Year Promotional Merchandise
Brand: MILO
Description:
To celebrate the Chinese New Year 2025 in Singapore, MILO launched an exclusive gift-with-purchase promotional campaign featuring custom-designed coin banks.
MILO Chinese New Year gift-with-purchase: MILO Fortune Cat Coin Bank
MILO Chinese New Year gift-with-purchase: Prosperity Orange Coin Bank
MILO Chinese New Year gift-with-purchase: Stylo Milo Packet Coin Bank
These coin banks were designed with adorable MILO packet drink-inspired designs and incorporated festive elements such as the Prosperity Orange, Fortune Cat, and MILO packet motifs. This thoughtful combination of festive cheer and brand identity strengthened MILO’s connection with its audience, especially among families and children.
MILO gift-with-purchase promotional campaign. Consumers were invited to collect all three designs by purchasing five clusters of MILO 125ml packs. (credit: MILO SG)
The Results:
Enhanced Brand Loyalty
The festive coin banks appealed to both children and parents, fostering stronger brand connections.
Increased Sales
Customers were incentivized to purchase MILO products in bulk to collect the entire set, driving significant sales growth during the campaign period.
Positive Customer Engagement
The designs’ collectability and functionality created excitement, generating word-of-mouth promotion.
Festive Association
Reinforced MILO’s position as a brand that celebrates local traditions and festivities with its consumers.
DTC Services Used:
Design, Sourcing, Production, Logistics
Conclusion:
The MILO Chinese New Year promotional campaign highlights the power of customised promotional gifts to engage consumers and boost sales. By integrating functional and collectible merchandise into their marketing strategy, MILO successfully connected with their audience and enhanced their festive appeal.
DTC World played a pivotal role in bringing this campaign to life, showcasing our expertise in designing, sourcing, producing, and distributing promotional products that drive brand success. Let us help your brand create memorable and impactful campaigns with our tailored solutions.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
