Gift With Purchase Campaign – Colgate’s Irresistibly Cute Plush Bags
Turning Cute Into Conversion – A Gift With Purchase That Worked
Client | Colgate Palmolive |
Campaign | Colgate Limited Edition Plush Bag Gift With Purchase |
Market(s) | Singapore |
Merchandise Type | Custom Plush Bags |
DTC World’s Role | Concept Development, Design, Production, Fulfillment |
Campaign Objective
Having run multiple successful gift with purchase campaigns, Colgate turned to DTC World once again, for another fresh idea that would make a strong impact in trade channels. The objective was to create something cute, locally relevant, and desirable — a gift that didn’t just complement the product but added real reason to buy.
What We Delivered
The idea started with a single insight: Singaporeans love their food — and they love cute things even more. Our design team took this inspiration and created four unique plush bag designs that turned everyday local delights into soft, collectible merchandise:
🥯Steamed Pao 🥐Flaky Croissant 🍞Classic Bread Loaf 🧋Milk Tea Cup
Original concept and illustration by DTC World’s in-house designers
Each plush was designed from scratch by DTC World — from sketches to final shape — ensuring brand alignment, shopper appeal, and manufacturing feasibility.
Why It Worked – Impact & Outcomes
This was not just another plushie giveaway. By combining the cultural familiarity of local food with the emotional pull of cute, collectible design, we created merchandise that shoppers actually wanted to own.
With four unique plush designs, the campaign tapped into the psychology of collecting — encouraging repeat purchases as consumers tried to get the full set. It turned a single redemption into a multi-trip purchase journey, effectively boosting both basket size and brand engagement, while also driving social media buzz and organic sharing.
Partnering With DTC World
For trade marketers, results come from the right mix of creative, speed, and scale — and that’s where DTC World delivers. We aren’t just sourcing partners. We’re brand builders, problem-solvers, and idea makers who turn briefs into fully realised merchandise campaigns that win on shelf and in hearts.
👉 Not Just Merch — Designed to Sell, Made to Smile
Looking for GWP Ideas That Drive Sales?
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
