Bluey Licensed Character Merchandise for Family Fun at SAFRA Punggol

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A feel-good Bluey collection that delighted families and boosted event buzz

Custom Bluey apparels by DTC World at SAFRA Punggol event

Client

SAFRA Punggol

Campaign

Bluey Outdoor Adventures at Safra Punggol

Market(s)

Singapore

Merchandise Type

Licensed Character Gift, Custom Apparel, Event Merchandise

DTC World’s Role

Merchandise Design, Custom Apparel Supply, Production Support

Campaign Objective

The goal was to elevate SAFRA Punggol’s family-centric events through exclusive merchandise that connects with both children and parents. By leveraging the popularity of Bluey, a well-loved children’s character, the campaign aimed to create a vibrant, emotionally resonant experience through coordinated fashion and wearable gifts—turning moments into memories while increasing event visibility and participation.

What We Delivered

DTC World transformed Bluey’s playful universe into tangible, wearable merchandise that deepened brand affinity and enhanced the overall event experience.

Matching Parent-Child Bluey T-Shirts

We produced coordinated Bluey-themed t-shirts in cheerful colours. Available in adult and children sizes, these tees encouraged family bonding and created a unified visual impact during the event.

Custom Bluey matching family t-shirts by DTC World at SAFRA Punggol event, white design
Custom Bluey matching family t-shirts by DTC World at SAFRA Punggol event, blue design

Custom Bluey Aprons

Created for the “Hooray for Bakes” workshop, these custom aprons balanced functionality with fan appeal. The vibrant prints and themed design added charm to the baking experience and served as standout photo opportunities.

Bluey-themed aprons designed for baking workshop at SAFRA Punggol
Bluey-themed aprons designed for baking workshop at SAFRA Punggol

Bluey Bucket Hats

To complete the look, we produced bucket hats featuring Bluey and friends kayaking—a nod to the event’s outdoor theme. These hats were suitable for all ages, combining practical sun protection with fun, collectible branding.

Custom Bluey bucket hats for family outdoor fun
Custom Bluey matching family t-shirts and custom Bluey hat by DTC World at SAFRA Punggol event

Why It Worked – Marketing Impact & Outcomes

Bluey’s multi-generational appeal made the IP licensed character merchandise instantly lovable and highly shareable. Each product was thoughtfully crafted to fit both the event’s purpose and the participants’ preferences, driving excitement and full registration across all related workshops.

  • All workshops were fully booked.

     

  • Merchandise was widely shared on social media by participants, creating organic event buzz.

     

  • Family-themed matching wearables encouraged greater engagement and brand visibility throughout the event grounds.
Custom Bluey t-shirts by DTC World at SAFRA Punggol event

Partnering With DTC World

At DTC World, we don’t just supply merchandise—we co-create memorable brand moments. From design to delivery, we ensure your campaign merchandise:

  • Aligns with your brand vision and audience needs

  • Stands out with functional, creative design

  • Strengthens emotional connection through IP licensing partnerships

  • Elevates your event, activation, or promotion with standout quality and experience

Whether you’re planning a campaign around a licensed character or looking for custom event merchandise that delights, we’re here to make it happen.

Ready to Bring IP Magic to Your Campaign?

Looking to create impactful licensed character merchandise
that connect with your audience?
Custom Bluey apparels by DTC World at SAFRA Punggol event