Ben & Jerry’s Plush Keychains and Pint Holder Mugs as Retail Collectibles
Brand | Ben & Jerry’s |
Campaign | Gift With Purchase Promotions |
Market(s) | Singapore |
Merchandise Type | Custom Mini Cup Plushie Keychains and Pint Holder Mugs |
DTC World’s Role | Design Adaptation, Production, Quality Control, Fulfilment |
What We Delivered
Ben & Jerry’s introduced collectible gift with purchase merchandise drops in Singapore, each taking inspiration from the brand’s recognisable ice cream flavours.
DTC World produced both merchandise collections, developing different interpretations of the same recognisable brand asset: one designed to be collected and carried, and another made for everyday use.
Collectible Plush Keychains Inspired By Ben & Jerry's Mini Cups Ice Cream
Designed to resemble miniature Ben & Jerry’s ice cream cups, the plush keychains were available exclusively through 7-Eleven in Singapore.
For brands considering a custom plush keychain, this project demonstrates how an existing product or packaging icon can become the merchandise itself rather than relying on a separate mascot or generic plush format.
Custom Pint Holder Mugs Made To Be Kept And Used
Ben & Jerry’s created two pint holder mug designs that drew directly from the brand’s recognisable product identity. As functional drinkware, the pint holder mug format added a playful connection to the ice cream pint while giving customers an item they could continue using at home.
Partnering With DTC World
DTC World works with FMCG, food and beverage, retail and lifestyle brands to develop merchandise for gift with purchase campaigns, seasonal promotions and retail activations.
We help brands adapt recognisable brand assets into merchandise formats that are practical to manufacture, suitable for retail rollout and desirable enough for customers to keep and use.
The Ben & Jerry’s promotions show how one familiar product identity can be reinterpreted across both collectible plush and functional merchandise while remaining unmistakably connected to the brand.
Not Just Merch — Merch People Keep.
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