Pizza Hut x Quby Licensed Merchandise for Promotional Campaigns
Client | Pizza Hut Malaysia |
Campaign | Quby Promotional Merchandise Campaign |
Market(s) | Malaysia |
Merchandise Type | Licensed Character Promotional Merchandise |
DTC World’s Role | Licensed merchandise design, production and fulfilment |
What We Delivered - Licensed Merchandise Designed for Collectability & Everyday Use
For Pizza Hut Malaysia’s Quby promotional campaign, DTC World supported the production of a range of licensed merchandise designed to combine collectability with everyday lifestyle use.
Custom Merchandise Created
Quby Blind Box Charms (4 Designs)
The campaign featured a series of four Quby charm designs released in blind box format.
Lifestyle Merchandise – Socks & Pyjamas
Alongside the collectibles, the campaign also included wearable merchandise in the form of Quby socks & Quby pyjamas.
These formats extend the character collaboration into everyday use, helping the merchandise remain visible beyond the campaign.
The project required close coordination to ensure the merchandise remained aligned with approved IP guidelines while functioning effectively across different product categories.
Partnering With DTC World
This project demonstrates DTC World’s capability in delivering licensed character merchandise programmes that combine collectability, lifestyle appeal and promotional engagement into cohesive campaign-ready merchandise systems.
From design and production coordination through to fulfilment, DTC designs & delivers campaign-ready merchandise end-to-end.
Not Just Merch — Merch That Drives Engagement
Ready to Bring IP Magic to Your Campaign?
Let’s Create Custom Merchandise That Connects.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
