Sushi Express x Powerpuff Girls Collectibles – Licensed Merchandise for F&B Campaigns
Client | Sushi Express Singapore |
Campaign | Powerpuff Girls Collectible Merchandise Campaign |
Market(s) | Singapore |
Merchandise Type | Licensed Character Promotional Merchandise |
DTC World’s Role | Concept development, merchandise design, IP coordination, production, QC and fulfilment |
What We Delivered - Licensed Merchandise Designed for Interaction & Collectability
For Sushi Express Singapore’s Powerpuff Girls campaign, DTC World developed a range of licensed merchandise designed to support both collectability and in-store engagement.
The objective was not just to introduce Powerpuff Girls merchandise into the campaign, but to create formats that feel distinctive to Sushi Express while encouraging customers to interact with the merchandise throughout the redemption journey.
Instead of functioning as standalone gifts, the merchandise became part of how customers experienced the campaign.
Custom Merchandise Created
Interactive Powerpuff Girls Merchandise Collection
The plush concepts were developed around a Sushi Express-inspired interpretation of the Powerpuff Girls characters.
The characters were designed wearing kimono-inspired outfits with sushi-themed elements, helping the merchandise feel connected to the Sushi Express brand.
To make the merchandise more engaging, the sushi elements attached to the plushies were designed to be interchangeable. This allows customers to interact with and customise the plushies, turning the merchandise into something more experiential rather than purely decorative.
Collectible Accessories
Alongside the plush collection, flight tags and collectible keycharms were developed as smaller-format merchandise for the campaign.
Production & Fulfilment Execution
DTC World managed the full execution of the merchandise programme, including:
- merchandise concept adaptation
- licensed IP coordination
- production and quality control
Campaign Response
The merchandise campaign received strong response from customers, with redemption moving faster than initially expected. The plushies were fully redeemed before the campaign period ended.
This demonstrates how licensed merchandise can become more effective when the formats are designed specifically around how consumers interact with the brand environment.
Partnering With DTC World
This project demonstrates DTC World’s capability in developing licensed character merchandise programmes that combine collectability, interaction and campaign engagement into a cohesive merchandise system.
From concept development through to production and fulfilment, DTC designs & delivers campaign-ready merchandise end-to-end.
Not Just Merch — Merch That Drives Engagement
Ready to Bring IP Magic to Your Campaign?
Let’s Create Custom Merchandise That Connects.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
