Zespri Gift with Purchase – Custom Christmas Plush Blind Box
Client | Zespri Singapore |
Campaign | Christmas Gift with Purchase Blind Box Promotion |
Market(s) | Singapore |
Merchandise Type | Custom Plush Toy (Blind Box Series) |
DTC World’s Role | Custom plush development & production, blind box packaging production, fulfilment |
What We Delivered - Festive Promotional Merchandise for Retail Campaigns
For Zespri Singapore’s year-end retail initiative, DTC World delivered custom promotional merchandise designed to support a Christmas in-store gift-with-purchase campaign while remaining practical for high-volume supermarket environments. The requirement went beyond a standard seasonal premium — the merchandise needed to feel festive and collectible, align with existing brand characters, and be produced reliably within a fixed campaign window.
DTC World developed a custom Christmas plush series with purpose-built blind box packaging, engineered for retail distribution. From design adaptation and material selection to packaging and production readiness, the focus was on delivering tangible merchandise that extended the brand experience beyond the point of purchase, while maintaining consistency, quality and operational efficiency.
Custom Merchandise Created
Custom Christmas Plush Keychains (Blind Box Series)
DTC World produced a four-design custom plush collection featuring Zespri’s Kiwi Brothers characters, developed specifically for the Christmas promotion period.
Each plush keychain was designed for promotional use, combining festive appeal with everyday usability to encourage longer-term brand visibility. Together with custom blind box packaging, the merchandise reflects DTC World’s approach to delivering quality custom merchandise that is engaging, practical, and retail-ready.
Partnering With DTC World
This project reflects DTC World’s approach to custom promotional merchandise — delivering items that are designed for real retail conditions, not just visual appeal.
By combining character adaptation, plush manufacturing expertise, and blind box packaging execution, DTC World supported Zespri Singapore in activating a gift with purchase campaign that was both operationally practical and emotionally engaging for consumers.
Not Just Merch — Crafted for Retail Moments That Matter.
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