The Laughing Cow x Monchhichi Tote Bag with Surprise Collectible Keychain
Brand | The Laughing Cow |
Campaign | The Laughing Cow x Monchhichi Limited-Edition Gift With Purchase |
Market(s) | Singapore, Malaysia, Thailand |
Merchandise Type | Licensed IP Merchandise – Tote Bag & Collectible Keychain Series |
DTC World’s Role | Merchandise production, quality control and regional fulfilment |
What We Delivered
For its collaboration with Monchhichi, The Laughing Cow introduced a limited-edition gift-with-purchase collection centred around a licensed tote bag. Hidden inside every tote was a surprise collectible keychain, giving shoppers an unexpected second gift and another reason to collect the series.
The campaign was rolled out across Singapore, Malaysia and Thailand, with each market featuring its own exclusive keychain design alongside the wider collection.
DTC World produced the licensed character merchandise collection for the regional campaign, managing production, quality control and fulfilment to all three participating markets.
Custom Licensed Merchandise Created
The collection featured a reusable Monchhichi tote bag paired with collectible keychains
Why It Worked
The licensed Monchhichi campaign generated strong shopper interest across the region.
In Singapore, the entire redemption allocation was fully redeemed during the campaign period, demonstrating strong demand for the licensed merchandise collection. Across all three markets, the combination of a practical tote bag, a surprise collectible keychain and a popular licensed character created a promotion that customers were eager to participate in and share.
Partnering With DTC World
Licensed character campaigns involve far more than producing merchandise. Finding the right product format, meeting licensor requirements and delivering consistent quality across multiple markets all need to happen within a fixed campaign timeline.
DTC World helps brands create creative merchandising programmes that combine campaign merchandise and regional execution under one team. From design and merchandise production to quality control and regional fulfilment, we help brands deliver licensed campaigns that work consistently across APAC.
Not Just Merch — Merch People Carry.
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Let’s Create Custom Merchandise That Connects.
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