Starbucks Vietnam: Custom POSM for Memorable Brand Moments
Client: Starbucks Vietnam (Maxim's Group)
Description:
DTC World has been engaged by Starbucks Vietnam to create distinctive Point-of-Sale Merchandise (POSM) displays designed to enhance customer engagement and brand visibility.
Starbucks In-Store Photo Booth Backdrop for Pride Month
Photo: taken at Starbucks, Vietnam.
Themed, interactive backdrops designed to engage customers and promote inclusivity during Pride Month celebrations across Ho Chi Minh City and Hanoi in June 2024.
Photo: taken at Starbucks, Vietnam.
DTC World meticulously managed the entire process from production to on-site setup at Starbucks outlets in Vietnam. Our team ensured every custom-designed backdrop not only looked stunning but also embodied the spirit of Pride Month, emphasizing diversity and inclusion. We worked in close collaboration with Starbucks Vietnam, making sure all installations were completed with efficiency and readiness for the celebratory month, thereby enhancing the customer experience during this vibrant event.
‘Starbucks 1000th Store of Maxim’s’ Custom Display Sign
Photo credit: Starbucks Vietnam, Maxim’s Group
A specially designed celebratory signage that marks a significant milestone for Starbucks in Vietnam.
In celebration of the opening of Maxim’s Group’s 1000th Starbucks store, DTC World was entrusted with the creation of a custom display that would mark this significant milestone. Tasked with ensuring the display’s production and its final presentation, our DTC World Vietnam team worked diligently to bring the design to life, paying close attention to every detail that reflected Starbucks’ brand values and the significance of this achievement. The culmination of our efforts was proudly showcased at the newest Starbucks outlet in Hanoi’s Diamond Plaza, where the specially designed signage not only commemorated the milestone but also added a unique element to the store’s ambiance. Through careful planning and coordination, DTC World successfully executed the project, contributing to the celebrations of Maxim’s Group – Starbucks’ landmark achievement.
The Results:
Increased In-store Engagement
Our custom POSM solutions significantly drove customer interaction, with increased time spent in-store.
Enhanced Brand Memorability
The visually striking designs and thematic relevance of the displays ensured a lasting impression on customers.
Boost in Social Media Interaction
Photo opportunities provided by the displays, especially during Pride Month, led to enhanced online engagement, with customers sharing their experiences on various platforms.
DTC Services Used:
Design Adaptation, Sourcing, Production, Logistics and Set-Ups
Conclusion:
Our successful collaboration with Starbucks Vietnam underlines DTC World’s ability to deliver tailored POSM solutions that not only meet but exceed client expectations in terms of quality and impact. These custom POSM displays not only supported the brand’s marketing strategies but also created memorable experiences that strengthened customer relations and celebrated key milestones effectively.
The project showcases our commitment to excellence in merchandise innovation and our strategic approach to boosting brand presence through carefully crafted visual merchandising.
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