Why is Quby So Popular?
Quby, also known as Pentol, started as a viral sticker character and has evolved into a powerful brand asset for promotional marketing. Originally launched on WeChat, Quby gained mass popularity for its cute, round-faced design, rosy cheeks, and expressive emotions. Today, Quby is widely used on WhatsApp, Telegram, and Instagram and is increasingly featured in brand collaborations and merchandise promotions.
Key Indicators of Quby’s Popularity:
✔ Quby Sticker Downloads → The “Quby pentol animated stickers” pack has over 25,000 downloads, making it one of the most used character-based stickers.
✔ Social Media Engagement → The @qubysticker_lover Instagram fan page has over 17,000 followers, showing a growing digital fanbase.
✔ Merchandising Collaborations → Darlie & 7-Eleven have launched Quby-themed promotional gifts to boost sales and consumer engagement.
Why This Matters for Marketers:
Quby’s digital success translates into powerful brand engagement opportunities. By integrating Quby promotional merchandise, brands can connect with consumers emotionally, drive social media virality, and increase sales.
1. How Quby Drives Consumer Engagement Through Promotional Merchandise
Character-based promotions are a proven marketing strategy that drives brand recall, customer engagement, and purchasing intent.
Lifebuoy x Quby: A Strategic Licensed Merchandising Alliance. Discover how Lifebuoy partnered with Quby for a high-impact licensing campaign.
Licensed Character: Colgate x Quby Promotional Ceramic Mugs. Discover how Colgate collaborated with Quby to launch licensed ceramic mugs as part of their promotional campaign.
Why Brands Use Licensed Characters Like Quby:
✅ Boosts Brand Recognition → Character-based promotions increase brand engagement by 40% compared to generic promotional giveaways.
✅ Drives Sales & Impulse Purchases → Licensed character promotions can increase purchase intent by up to 30%, leading to higher in-store and online conversions.
✅ Creates Viral Social Media Trends → Consumers are 3X more likely to share Quby merchandise on Instagram, WhatsApp, and TikTok, generating free organic exposure.
Example:
Marketing Takeaway:
Using Quby in promotional merchandise taps into consumer emotions, virality, and collectibility—three powerful marketing drivers that increase sales and engagement.
2. Case Studies: How Brands Are Using Quby to Boost Sales
Darlie Malaysia: Quby Stackable Mug Promotion
Campaign Type: Gift-with-purchase (GWP) strategy
Marketing Strategy:
Results:
✔ Higher Basket Size Per Visit → Customers spent more than planned to qualify for the Quby mug.
✔ Increased Brand Loyalty → The useful, collectible, and cute design reinforced Darlie’s brand appeal.
✔ Higher Social Media Engagement → Many shoppers posted their Quby stackable mugs online, increasing brand visibility.
Marketing Lesson:
A well-designed character-based free gift can drive sales, brand engagement, and customer loyalty.
7-Eleven Malaysia: Quby Snack Box Promotion
Campaign Type: Loyalty-driven promotion using a collectible series
Marketing Strategy:
Customers collected e-Stamps to redeem a limited-edition Quby 3-in-1 Snack Box Series.
Results:
✔ Repeat Purchases Increased → Customers bought more frequently to accumulate enough e-Stamps.
✔ In-Store Foot Traffic Growth → The campaign drove more customers to visit 7-Eleven stores.
✔ Organic Social Sharing → Customers shared their Quby snack box collections on social media, increasing campaign reach.
Marketing Lesson:
Gamification + character branding = increased sales & customer retention.
Watsons Malaysia: Quby-Themed Free Gift Campaign
Campaign Type: Minimum spend incentive
Marketing Strategy:
✔ Customers received Quby ceramic mugs & mini bags when they met a minimum spend.
Image: Watsons Malaysia
Results:
✔ Higher Average Order Value → Consumers spent more than planned to receive the gift.
✔ Repeat Shopping Behavior → Customers returned to earn more Quby-themed gifts.
✔ Increased Brand Love → Watsons’ customer engagement improved due to the emotional connection with Quby.
Marketing Lesson:
Branded character merchandise can turn a simple free gift into a powerful brand loyalty tool.
3. How Brands Can Use Quby Merchandise for Promotions
Collectible Merchandise for Brand Loyalty
✔ Offer multi-series Quby collectibles to encourage repeat purchases.
✔ Use a tiered redemption model (e.g., “Spend more to unlock premium Quby gifts”).
Best For: Retail, FMCG, and F&B brands looking to increase customer retention.
Exclusive Quby Gift-With-Purchase (GWP) Strategy
✔ Offer Quby-branded tote bags, travel accessories, or lifestyle items as premium gifts.
✔ Upsell product bundles featuring Quby merchandise.
Best For: E-commerce, beauty, wellness, and lifestyle brands.
Social Media-Driven Promotions & Influencer Marketing
✔ Launch a Quby-themed unboxing challenge or “Tag & Win” contest.
✔ Partner with social media influencers to showcase Quby’s appeal.
Best For: Brands targeting younger digital audiences (Gen Z & millennials).
4. The Future of Licensed Character Promotions
Why Quby & Licensed Merchandise Will Continue to Grow:
✅ Character branding increases customer retention & purchase frequency.
✅ Exclusive, collectible designs drive consumer engagement.
✅ Social media platforms accelerate viral marketing for Quby-themed gifts.
Looking Ahead:
Brands that innovate and personalize character-based merchandise will lead in experiential marketing & customer engagement.
Image (top from left): Unilever x Quby Lunch Box, Unilever x Quby Water Bottle, Vaseline x Quby Tote Bag. (bottom from left): Dettol x Quby Merchandise, Baskin Robbins x Quby Family Red Packets
Final Thoughts: How to Start Your Own Quby-Themed Promotional Campaign
✔ Define your campaign objective – Increase brand awareness? Drive customer loyalty? Boost purchase frequency?
✔ Select the right Quby merchandise – Ensure it’s functional, high-quality, and collectible.
✔ Integrate multiple marketing channels – Combine retail promotions, e-commerce incentives, and social media strategies for maximum impact.
Want to Create Custom Quby-Themed Promotional Gifts?
At DTC World, we specialize in high-impact, licensed character promotional merchandise to help brands increase engagement & sales.
📩 Contact us today to develop your next big Quby-themed marketing campaign!
Let’s bring Quby’s charm to your brand and create high-impact promotional merchandise that consumers will love! 🎁✨
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