Elevating Trade Visibility with Custom Point-of-Sale Materials
Overview
To support the regional growth of its barista-grade coconut milk, Nobo engaged DTC World to design, produce, and roll out a cohesive suite of custom POSM displays across key Asian markets.
This project focused on elevating Nobo’s brand presence at the point of sale, ensuring consistency in visual identity while adapting to the retail landscape in each market.
Brand: Nobo Coconut Milk
Campaign: Nobo Barista-Grade Coconut Milk Visibility Drive
Markets: Singapore, Malaysia, Indonesia, Philippines, Thailand, Vietnam, South Korea, Taiwan
Solutions:
Custom POSM Design & Production, Regional Fulfilment & Distribution
What We Delivered
Seamless Execution of Multi-Market POSM Displays
From illuminated counter displays to tent cards and wobblers. DTC World delivered a comprehensive suite of brand-aligned materials.
To drive consumer attention at key retail touchpoints, we developed a suite of POSM including:
Custom Counter Light Boxes
Branded illuminated displays designed for café counters and retail points to maximise visibility.
Acrylic A-Stands
Durable, upright signage for countertop branding with a clean, premium look.
Paper Tent Cards & Wobblers
Compact displays and motion-driven shelf wobblers that capture attention and reinforce Nobo’s product messaging.
All POSM elements followed Nobo’s brand guidelines, ensuring consistent colour schemes, fonts, and design elements while maintaining adaptability for local use.
Results: Delivering Consistent Retail Impact Across Asia
✅ Achieved strong brand visibility and recall across the Asian markets
✅ Ensured consistent brand presentation with custom trade visibility items
✅ Supported timely market rollouts through DTC World’s regional fulfilment network
✅ Elevated retail presence with eye-catching, functional display materials
Conclusion
From concept and production to multi-country rollout, DTC World helped Nobo bring its brand to life at retail level with custom POSM solutions tailored for diverse Asian markets. Our expertise in designing and fulfilling trade visibility merchandise at scale ensured a consistent, impactful presence—helping Nobo stand out where it matters most: at the point of sale.
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