Nutifood Vietnam: Rewarding Loyalty with Exclusive Tumblers for Kids
Not Just Merch — A Meaningful Way to Reward Families
Client | Nutifood Vietnam |
Campaign | Growplus+ Loyalty Program |
Market(s) | Vietnam |
Merchandise Type | Custom Kids’ Tumblers |
DTC World’s Role | Product Design, Customization, Sourcing, Production, Fulfilment |
Campaign Objective
Nutifood Vietnam sought to strengthen emotional connections with families and reward brand loyalty in a meaningful, practical way. Through the Growplus+ Loyalty Program, customers collected points from product purchases to redeem exclusive merchandise.
The goal: create a product that’s not just fun, but aligned with Nutifood’s mission of nurturing children’s growth and well-being, while also boosting repeat purchases and brand stickiness.
What We Delivered
DTC World Vietnam team brought this idea to life through custom-designed tumblers that combined durability, child-friendly usability, and character appeal, all while meeting production timelines and quality standards.
Why It Worked – Impact & Outcomes
The Growplus+ tumblers were a hit with both parents and children—making it one of the popular redeemed items in the program. Its emotional appeal, usability, and design turned it into more than a gift. It became a brand touchpoint in daily life.
Partnering With DTC World
DTC World Vietnam’s role extended far beyond product sourcing. From conceptualisation, sourcing to delivery, we helped Nutifood craft a merchandise solution that supports marketing objectives, delights families, and drives customer action.
With DTC World, Nutifood delivered not just merch, but a branded experience that rewarded loyalty and built lasting emotional impact.
Create Custom Promotional Merchandise that Resonates with Your Audience!
Looking to design promotional merchandise that’s memorable, effective, and aligned with your brand values?
Alternatively, you can explore our past Showcase portfolio for more inspiration:
