Turning Art into Utility: Custom Umbrellas for The Art Faculty

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Transforming Artistic Talent into Premium Retail Merchandise

Overview

The Art Faculty engaged DTC World to develop custom branded retail merchandise featuring original artwork created by artists on the autism spectrum. We adapted these unique designs onto premium J-hook foldable umbrellas with matching pouches. We ensured high-quality production that meets retail standards. These products not only showcase the talents of The Art Faculty artists but also provide them with meaningful opportunities for sustainable income.

Brand: The Art Faculty

Campaign: Retail Merchandise 

Market: Singapore

Solutions: 

High-Quality Production, Retail-Ready Merchandise Development

What We Delivered

End-to-End Custom Merchandise Expertise for Retail Success

The Art Faculty turned to DTC World for our proven ability to transform their creative concepts into high-quality, retail-ready merchandise.

DTC World supported The Art Faculty with end-to-end merchandise development. We recommended suitable product formats to adapting artwork for print, and ensured retail-quality production. We managed the full sourcing, design application, and finishing process, delivering umbrellas that were both durable and visually striking, ready for retail or gifting use.

This project reflects our ability to support brands and organizations with not only custom branded merchandise but also with strategic product development, design adaptation, and retail-standard production — all tailored to meet both creative and commercial goals.

Results

Retail Success: Produced merchandise that meets high retail standards, enhancing the product appeal for gifting and personal use.
Empowering Artists: Created a sustainable channel for artists to earn income through the sale of merchandise featuring their original work.
Brand Credibility: Strengthened The Art Faculty’s brand positioning as a social enterprise offering high-quality, meaningful retail products.

Conclusion

Through this collaboration with The Art Faculty, DTC World demonstrated how high-quality custom branded merchandise can support both brand objectives and social causes. By focusing on quality craftsmanship and thoughtful product adaptation, we help bring creative visions to the market in a way that resonates with consumers — meaningfully and authentically.

Let’s turn artistic talent into premium merchandise your customers will want to collect.

From concept to shelf—brand-aligned, high-quality, and retail-ready.

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