Tiger Crystal Coldpot Campaign – Turning Bold Design Into Reality

From Concept Sketch to Iconic Ice Bucket Centerpiece

Brand	Tiger Beer
Campaign	Tiger Crystal Coldpot 2025
Market(s)	Malaysia
Merchandise Type	Custom Promotional Ice Bucket (“Coldpot”)
DTC World’s Role	Design Development, Engineering, Production, Fulfilment

Campaign Objective

Tiger Beer sought to explore refreshing new ways to engage consumers with Tiger Crystal in Malaysia. The goal was to create a signature promotional merchandise piece that would:

Reinforce Tiger Crystal’s refreshing, light identity
Stand out in the crowded beer promotions space
Create a socially shareable drinking moment in restaurants

The creative spark came from the Tiger team: a hotpot-inspired ice bucket. The challenge was to transform this playful idea into a real, functional product without compromising design, usability, or durability.

What We Delivered - Engineering the Coldpot From Scratch

DTC World’s role was to translate a creative vision into a practical, high-quality product. Our design, innovation and procurement teams worked closely with Tiger Beer to refine details, select materials, and engineer the Coldpot for both aesthetics and performance.

Product Engineering Highlights

Design Realization: Translated hotpot concept into manufacturable product drawings and prototypes.
Material Selection: Ensured durability, safe cooling performance, and a premium finish to match brand standards.
Production Precision: Leveraged our APAC factory network to produce at scale with strict QC compliance.
Fulfilment Expertise: Delivered on time in Malaysia for use across F&B activations.

The result was a first-of-its-kind Coldpot – a custom ice bucket that merged cultural relevance with brand storytelling.

Why It Worked – Impact & Outcomes

The Tiger Crystal Coldpot wasn’t only about keeping bottles cold. It proved the power of good design execution:

Showcased Tiger Beer’s bold brand creativity, made tangible through DTC World’s production know-how

Elevated the consumer experience by becoming the “coolest centerpiece” at dining tables

Delivered on functionality while staying true to the client’s original design intent

Generated strong social buzz, proving that smartly executed merch creates conversation and brand affinity

Partnering With DTC World

At DTC World, we specialise in bridging creativity and reality. Whether the idea begins with us or with the client, our strength lies in design development, technical problem-solving, and reliable production execution.

This is what makes us more than just a supplier of gifts. We’re partners in turning bold visions, like the Tiger Crystal Coldpot, into signature brand assets that drive campaigns forward.