Cooling Down with Style: Heineken Malaysia’s Custom Merchandise

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Heineken Malaysia Cooler Box Campaign Merchandise

Branded Cooler Merchandise to Drive Beverage Sales via eCommerce Gifting

Overview

To energize Heineken’s online sales channel in Malaysia and engage beer consumers with a summer-ready experience, DTC World developed a pair of functional and visually striking promotional merchandise items: the Heineken Cool Box and Heineken Cooler Box. These branded gift premiums were part of a purchase-with-reward digital contest on Drinkies. 

Brand: Heineken

Campaign: eCommerce Gifting 

Market: Malaysia

Solutions: 

Custom Promotional Merchandise

credit: Drinkies Malaysia

What We Delivered

Custom Premiums That Elevate Brand Experience 

DTC World created two high-impact promotional items to match Heineken’s brand identity and campaign theme:

Both these custom branded portable cooler box and large capacity cooler box were built for function and form—durable, lifestyle-friendly, and boldly branded with Heineken’s signature visual identity. We ensured top-tier material quality and finish while remaining cost-effective and within the campaign’s logistics timeline.

Results

Boosted engagement and conversions on Drinkies eCommerce platform
Strong brand visibility and positive user-generated content (UGC) from contest participants
✅ Successfully reinforced Heineken’s brand equity through lifestyle-based merchandise

Conclusion

This campaign showcases how branded lifestyle merchandise—when strategically linked to digital promotions—can powerfully influence consumer behavior. Through creative, well-crafted coolers, Heineken Malaysia transformed a typical eCommerce purchase into a memorable brand moment.

Let’s craft branded coolers your customers

will love to receive—and reuse.

From concept to delivery. Functional, eye-catching, and perfect for eCommerce gifting that drives beverage sales.

Heineken Malaysia Cooler Box Campaign Merchandise