Colgate’s Gift-With-Purchase Activations Made Simple in Singapore & Malaysia
Soft Touch, Strong Impact
Overview
Colgate sought a festive, practical gift-with-purchase promotional gift (GWP) for one of its campaigns in both Singapore and Malaysia. To ensure consistent branding, quality and speed to market, DTC World was engaged to customise the promotional merchandise.
Brand: Colgate
Campaign: Gift-With-Purchase (GWP) Promotion
Markets: Malaysia, Singapore
Solutions: Merchandise,
Regional Fulfilment
What We Delivered
Exclusive GWP Merchandise for Colgate’s Promotions
DTC World produced furry pouches in three pastel colors and designs. Each came with a soft-touch finish and a minimalist design. A subtle branded label with the Colgate logo made the pouches gift-worthy, on-brand, and collectible.
These pouches were positioned as gift-with-purchase premiums:
- In Singapore, available on Colgate’s official stores on Shopee and Lazada
- In Malaysia, redeemable with qualifying purchases at Watsons and participating retail outlets
Results
- Streamlined execution for Colgate’s regional marketing teams
- Increased consumer purchase intent through added perceived value
- Boosted sell-through rates by incentivising minimum purchase thresholds
Conclusion
This campaign showcases DTC World’s strength in delivering custom promotional merchandise that’s not only well-designed and brand-aligned, but also regionally scalable.
For marketing managers handling multi-country campaigns, DTC World simplifies the complexity — offering a one-stop solution from design to delivery, so your brand can focus on results, not logistics.
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