Bursa Malaysia 50th Anniversary: 6 Collectible Figurine Designs

Client	Bursa Malaysia Berhad
Campaign	50th Anniversary Figurine Collection
Market(s)	Malaysia
Merchandise Type	Custom Collectible Figurines
DTC World’s Role	Figurine design, development and production

What We Delivered

To support Bursa Malaysia’s 50th anniversary celebrations, DTC World designed and produced a special collection of six figurines inspired by key areas of Malaysia’s capital market.

The figurines were used as event redemption merchandise at the InvestSmart® x Bursa Marketplace Fair 2026. The collection turned different facets of the capital market into characters people could recognise, collect and take home.

6 Figurine Designs Inspired By Malaysia’s Capital Market

Each figurine was developed around a different capital-market theme. Our design team took the sector ideas supplied by Bursa Malaysia and developed the character designs into a manufacturable collectible figurine series. For brands considering original characters of their own, our guide to in-house IP merchandise explains how this approach differs from working with licensed characters.

Merchandise Designed For Event Engagement

The figurines in this collectible figurine campaign formed part of Bursa Malaysia’s anniversary engagement at the InvestSmart® x Bursa Marketplace Fair.

Visitors were encouraged to interact with the campaign and attend the event to redeem a figurine, giving the collectible merchandise a role in driving participation.

The project shows how custom event merchandise can make an event more engaging by giving people something memorable and collectible to take away.

Partnering With DTC World

DTC World is a creative merchandise company helping brands and organisations turn campaign ideas, milestones and stories into merchandise people want to receive, collect and keep. Our capabilities include custom figurines, collectibles series and custom mascot merchandise for campaigns, events and brand activations.