Latest Licensed Character Campaigns of January 2022

The characters represented by licensed characters come from a diverse spectrum of different domains such as cartoons, animations, movies, comic books, and more. This allows the owners of these properties to restrict the usage of their characters in order to prevent them from being utilized against their will or without permission by individuals or businesses who are not permitted to do so.

When it comes to perceived value, gifts and goods that include these licensed characters outperform the vast majority of other promotional offerings. Promotional gifts featuring licensed characters are offered to customers in return for their engagement in the company’s promotion. These gifts are well-liked and have a high reputation among consumers.

In this blog, we will highlight several promotions that took place in January 2022 and will feature some of your favorite characters. Most importantly, because they are of the highest quality, they are not pricey in comparison to most other gift goods now available on the market, which is why buyers are drawn to them so naturally.

Mamee Monster snacks – free We Bare Bears Tumbler

gift with purchase — Mamee Monster snacks – free We Bare Bears Tumbler

Image: Shopee MY

Colgate x Line CNY Bottle

Image: taken at FairPrice

With the Chinese New Year just around the corner, many companies are luring consumers with eye-catching promotional products, such as the Line Colgate CNY Campaign and Mamee Monster snacks, which are handing out free tumblers to consumers.

Essentially, this is a permissible gift that may be utilized to boost your company’s image! Your social media marketing, trademark promotion, and advertising efforts will be aided by the use of these promotional Chinese New Year merchandise.

Unilever x Hello Kitty

Image: taken at Giant MY

In keeping with the Chinese New Year theme, these Hello Kitty Ceramic Bowls are being given away as free presents to consumers who spend a minimum amount on Unilever products throughout the holiday season. The designs are so festive and appealing that it will be difficult to resist the temptation to take advantage of these freebies. This will result in an increase in sales revenue for Unilever items. Consequently, the promotion will be a success, and Unilever will make significant revenues as a result.

Wall’s ice cream – Molang Ceramic Bowl

Image: Shopee MY

Wall’s Ice cream is also giving away free Molang licensed character ceramic bowls for its gift with purchase promotion campaign during this CNY period. Molang is a licensed character that has been created recently in 2015. Despite not having a long history like Disney characters, Mickey & Minnie or Star Wars, Molang character’s adorable looks make it alluring as promotional items too.

7-Eleven & Singtel: BT 21 Merchandise

cups or mugs — 7-Eleven & Singtel: BT 21 Merchandise

Image: taken at 7-Eleven outlet

When you avail the 7-Eleven & Singtel promotion, you will receive complimentary BT 21 Merch-designed cupholders, a drawstring pouch, and a standard pouch. Giving out free goodies like cups or mugs is also a good approach to encourage consumers to enjoy the drinks in a convenient and enjoyable manner, and the pouches serves as a toiletry bag or makeup bag.

Marigold – Tokidoki Bag & Pouch

pouches — Marigold – Tokidoki Bag & Pouch

Image: Marigold Facebook

Marigold is giving its customers the opportunity to own one of these Tokidoki bags and pouches. License character products has the added advantage of being able to be given away as a gift with purchase, so providing the business with free exposure. The most straightforward method of accomplishing this is to print your company’s name and the character they represent on promotional merchandise with distinctive design elements. In the case where you have merchandise available for purchase, such as candy or other items, you can ensure that customers are incentivized to purchase them by providing these exclusive complimentary items as free gifts to them.

Colgate – Line Friends Cushion

Image: Colgate Singapore Facebook

Due to the fact that the free cushions are available in more than one design as the gwp promotional gifts, customers will be encouraged to make repeat purchases in order to collect all of the designs available, resulting in an overall increase in sales for Colgate products throughout January, when the campaign is in effect.

7-Eleven and Sanrio

Image: Colgate Singapore Facebook

7-Eleven is offering its consumers a chance to own these tote bags in adorable Sanrio character designs. The Hello Kitty designs, which include various attractive designs for shoppers to shop at 7-Eleven.

Because of the adorable iconic characters that appear on the licensed character merchandise listed above, the products are sure to turn heads. One of the most effective ways to attract traffic to your retail store and online store. These can also be used to generate gift ideas for corporate gifts, which can be used in conjunction with one another.

When it comes to your business, the most effective gift-with-purchase is a product or service that your customers can purchase in order to receive access to your content. This would allow consumers to get more value out of their purchase and would also be an effective means of advertising your company’s products and services to them.

The licensed character promotional gifts are the items that you can give to your consumers as a thank you for their business. Giving valuable promotional gifts to customers around this time of year or during their promotional period will strengthen the relationship between the company and the customer, allowing them to feel that they have been extremely well treated.

Do you have any plans to run a promotion, perhaps involving the use of licensed characters in free gift with purchase promotions?

Whether you are thinking of using licensed characters to create promotional products such as plush toys, stickers, t-shirt, accessories or even packaging, Contact DTC World today! Let us know on your promotional requirements, and leave the market research and fulfilment to us!

Some of the Licensed Character promotional gift showcase projects by us: