Ayam Brand’s Custom Mascot Merchandise Triumph
Brand: Ayam Brand Baked Beans
Description:
Ayam Brand, a household favourite, engaged DTC World to create a vibrant and engaging line of custom merchandise for their outreach campaign in Singapore. Embellished with the charismatic “I am Beans” mascot, our comprehensive services spanned design, sourcing, production, and logistics to deliver a series of child-friendly items that resonated deeply with the brand’s young audience.
Ayam Brand Baked Beans mascot Water Bottle; Clear Pencil Pouch featuring the playful “I am Beans” mascot.
Pocket Notebook with vibrant, mascot-themed creativity; Mascot Stickers as adorable brand ambassadors
Kid-Friendly Designs: Each item showcased the cheerful “I am Beans” mascot in a palette of bright, captivating colours that fascinated and delighted children.
Source: Ayam Brand Singapore Facebook
Aimed at elevating brand affinity among families, these merchandise was a principal attraction at Ayam Brand’s roadshows, promotional lucky draws, and other kid-centric events.
The Results:
Ubiquitous Brand Recognition
The clever use of the mascot ensured Ayam Brand Baked Beans became a familiar face in homes.
Increased Sales & Consumption
Engaging merchandise served as a tactile reminder, prompting frequent purchases.
Expanded Market Reach
Appealing to kids, the merchandise simultaneously reached parents, expanding consumer demographics.
DTC Services Used:
Design, Sourcing, Production and Logistics
Conclusion:
Ayam Brand’s strategic collaboration with DTC World exemplifies the transformative power of customised promotional merchandise in building brand identity and fostering sincere engagement within niche markets. Our commitment to delivering bespoke solutions is evident in the tangible results of increased sales and strengthened consumer bonds for Ayam Brand Baked Beans.
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