Brand | ARTISTRY (Amway Malaysia) |
Campaign | Beauty Buddies Purchase With Purchase Promotion |
Market(s) | Malaysia |
Merchandise Type | Custom plush, foldable bags, blind box packaging |
DTC World’s Role | Creative merchandise development, production and supply |
What We Delivered - Creative Merchandising for a Promotional Campaign
For ARTISTRY under Amway Malaysia, DTC team developed and supplied a set of custom promotional merchandise built around a more collectible and coordinated product concept.
The project is a good example of DTC’s Creative Merchandising approach – where merchandise is designed not just as a giveaway item, but as a product set that adds appeal to the overall campaign.
By combining character-led plush, matching foldable bags and blind box packaging, the final merchandise format was created to feel more engaging, giftable and complete.
Custom Merchandise Created
Beauty Buddies plush designs
Each plush was paired with its own corresponding foldable bag design, helping the collection feel more intentional and collectible as a merchandise set.
Partnering With DTC World
This ARTISTRY project reflects how DTC World approaches creative merchandising — developing merchandise that is designed to feel more engaging, more usable and more aligned to the role it plays within a campaign.
From plush and foldable bag pairings to blind box packaging, the project is a good example of how the right product format can make promotional merchandise feel more considered from the start.
Not Just Merch – Merch That Makes Campaigns More Engaging.