Magnum Keychain Camera Gift With Purchase for Singapore Ice Cream Launch
Brand | Magnum |
Campaign | Magnum La Pistachio and La Pêche Launch |
Market(s) | Singapore |
Merchandise Type | Mini Digital Camera Keychains |
DTC World’s Role | Sourcing, Merchandise Production, Custom Packaging, Quality Control |
What We Delivered
To support the Singapore launch of Magnum La Pistachio and La Pêche, Magnum introduced the Signature Keychain Camera as a gift with purchase.
DTC World supported the gift-with-purchase campaign through campaign merchandise production and quality control, ensuring that the branded mini cameras were suitable for retail redemption and consistent across the production run.
Custom Magnum Keychain Cameras Created for the Campaign
The Magnum Signature Keychain Cameras were produced in two flavour-inspired colours: Pistachio Green and Peach Orange-Pink, to match the two new ice cream flavours.
The keychain cameras also had natural social-sharing potential. This led to social media sharing, with users posting aesthetic flatlays and lifestyle shots featuring the cameras. The gifts were fully redeemed at some participating stores during the campaign period.
Partnering With DTC World
DTC World works with FMCG, retail and lifestyle brands to produce custom campaign merchandise that fits naturally into supermarket promotions, redemption mechanics and new product launches.
Our capabilities include branded lifestyle merchandise, gift-with-purchase items, licensed IP merchandise, custom plush, POSM, PR kits, warehousing and multi-market fulfilment.
We focus on turning campaign ideas into tangible, creative merchandise that strengthens brand storytelling, drives participation, and enhances the overall consumer experience.
Not Just Merch — Merch People Carry.
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