Guardian Mini Beauty Bag Gift With Purchase: Blind Box Collectibles for Gen Z
Client | Guardian Singapore |
Campaign | Beauty Around the World — Mini Beauty Bag GWP (April 2026) |
Market(s) | Singapore |
Merchandise Type | Custom Mini Beauty Bags, Blind Box Packaging |
DTC World’s Role | Design, Production, Quality Control, Fulfilment |
What We Delivered
For its April 2026 “Beauty Around the World” campaign, Guardian Singapore set out to reach the Gen Z audience with a gift with purchase promotion. DTC World developed the gift that anchored the promotion: collectible mini beauty bag series released as a four-design blind box gift with purchase across Guardian stores
The client was highly satisfied with both the final design direction and the overall gift concept, which successfully aligned with the campaign’s objective of appealing to a younger audience.
DTC World developed the merchandise concept, designed the collection and managed production for the custom merchandise.
Custom Merchandise Created
The campaign centred around a series of four mini beauty bags, each concealed within blind box packaging. The bags were sized for practical everyday use, while the blind box packaging helped transform a simple beauty pouch into a collectible campaign item.
Partnering With DTC World
DTC World helps brands across beauty, FMCG and retail develop campaign merchandise that is built around customer appeal, collectability and everyday usage. From concept development and design through production, quality control and delivery, we work closely with campaign teams to ensure merchandise is practical to execute while remaining desirable to the end user.
Whether the objective is to drive participation, support a gift-with-purchase mechanic or create a more memorable retail experience, we focus on developing merchandise that earns a place beyond the transaction.
Not Just Merch — Merch People Carry.
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