Tiger Beer CNY 2026 Clicker Keychain Blind Box + Mahjong Set GWP
Brand | Tiger Beer |
Campaign | Chinese New Year 2026 Blind Box Retail Promotion |
Market(s) | Singapore |
Merchandise Type | Lighted keychain blind boxes, travel-sized mahjong set |
DTC World’s Role | Merchandise design, sourcing, production, fulfilment |
What We Delivered - Blind Box Collectibles Designed to Drive Retail Engagement
For Chinese New Year 2026, Tiger Beer introduced a retail engagement campaign built around collectability and repeat participation across 7-Eleven Singapore outlets.
DTC World was engaged to translate the campaign concept into production-ready collectible merchandise, ensuring each item met both brand expectations and retail-scale execution requirements.
Custom Merchandise Created
Travel-Sized Mahjong Set
A custom Tiger Beer travel-sized mahjong set was produced as the completion reward for shoppers who collected the full keychain series.
Designed for portability and casual play, the mahjong set served as a premium incentive, reinforcing the value of the collection journey while remaining practical for everyday use beyond the festive period.
Related Campaign Mechanics
CNY festive merchandise has become a major category for brand campaigns across Asia. Below are similar CNY GWP campaigns DTC World has delivered — each one demonstrating a different way the festive moment drives retail engagement.
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- Tiger Beer Malaysia CNY 2026 Mahjong & Poker Sets — Tiger Beer’s MY-specific festive campaign with mahjong cushions and poker set merchandise (direct brand peer, different market)
- Heineken CNY Reunion Dish Plate Set — Heineken’s CNY festive promotional merchandise centred on family reunion dining (peer alcohol brand CNY GWP)
- Knorr 2026 CNY Capybara Pen Cai Pot GWP — Knorr’s licensed character CNY GWP combining festive food culture with collectible character design
- Milo 2026 CNY Festive Premiums — Milo’s mass-market CNY GWP across retail channels, peer mass-market festive collectible
Partnering With DTC World
This project demonstrates DTC World’s capability in designing and producing customised promotional gift-with-purchase merchandise that is visually engaging, well-crafted, and built for retail campaigns. By focusing on design quality, collectability, and production consistency, we help brands translate campaign ideas into physical merchandise that shoppers are excited to receive and keep.
Looking for GWP Ideas That Drive Sales?
Let’s create merchandise that works harder for your brand.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
