Client: ZUS Coffee
Description:
To celebrate the Chinese New Year season in Malaysia, ZUS Coffee launched a highly engaging gift-with-purchase campaign, offering a series of 6 custom-designed festive fridge magnets. Each magnet featured a unique design with auspicious CNY greetings, making them both meaningful and collectible.
During the promotion period, customers who spent a minimum of RM60 at ZUS Coffee received a free fridge magnet, with a different design released every few days to keep consumers returning. This created a sense of anticipation, exclusivity, and collectible excitement around the campaign.
(source: zus.originals instagram)
The magnets weren’t just festive tokens – they were branded merchandise designed to align with the youthful, witty tone of ZUS Coffee’s identity, blending traditional blessings with fun modern interpretations (e.g. “五福临门 – Vibes on vibes” or “步步高升 – Level up, fam!”).
DTC World supported this campaign as a trusted partner in promotional merchandising, handling the sourcing, production, and logistics of the CNY fridge magnets. Our focus on quality materials, vibrant finishing, and timely delivery ensured a seamless and impactful execution for ZUS Coffee’s festive campaign. As a leading provider of creative and effective gift-with-purchase solutions, we help brands bring their promotional ideas to life — with products that not only engage but also elevate brand presence during key festive periods.
The Results:
Increased Footfall & Spend
Minimum spend of RM60 encouraged higher basket sizes during the festive period.
Repeat Customer Engagement
The rotating magnet designs incentivized repeat visits and purchases to complete the collection.
Festive Brand Connection
Magnets doubled as cultural tokens and marketing tools, boosting emotional connection during CNY.
DTC Services Used:
Design, Sourcing, Production, Logistics.
Conclusion:
The ZUS Coffee Chinese New Year GWP campaign is a great example of how creative, culturally relevant promotional merchandise can drive consumer excitement, boost festive sales, and enhance brand loyalty. By turning a simple fridge magnet into a desirable collectible, DTC World helped ZUS Coffee execute a campaign that stood out in Malaysia’s competitive CNY retail landscape.
Looking to launch your next seasonal or festive promotion? Let DTC World help you create customized promotional gifts that make your brand memorable — and collectible.
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