Vinda Tissue Gift with Purchase – Custom Plush Keychains with a Design Twist

Turning Everyday Tissues into Collectible Plush Characters

Client	Vinda Malaysia
Campaign	Vinda Blind Box Plushie Promotion
Market(s)	Malaysia
Merchandise Type	Custom Plush Keychain Pouch (Blind Box Collectible)
DTC World’s Role	Concept, Design, Sourcing, Production, Packaging, Fulfilment

Campaign Objective

Vinda Malaysia needed a Gift with Purchase concept that could do more than reward buyers; it had to drive basket size, excite shoppers and stand out on the shelf.

Like many FMCG brands, the challenge was clear: how to make an everyday essential feels fresh, fun, and collectible again.

DTC World proposed a design-led merchandise solution that transformed the GWP from a simple giveaway into an interactive, brand-building experience, one that sparked curiosity, encouraged repeat purchases, and brought the Vinda brand personality to life.

What We Delivered - Design Innovation in Promotional Merchandise

DTC World’s creative and design teams took the lead from the start — conceptualising and designing a full series of 7 collectible plush keychains, each inspired by the world of Vinda tissue.

The result: the Vinda Blind Box Plushie Series — a playful blend of brand storytelling and design innovation in promotional merchandise.

Each plushie doubles as a mini pouch keychain, making it both adorable and useful.

DTC World managed the end-to-end process — from concept ideation and prototype creation to production and blind box packaging design — ensuring seamless delivery and consistent brand quality.

Why It Worked – Impact & Outcomes

This campaign turned a practical category into a collectible moment.
By combining design innovation with consumer insight, the Vinda Blind Box Plushie Series became more than a gift — it was a conversation starter that connected emotionally with shoppers.

source: Vinda Tissue Malaysia

The blind box concept generated excitement at retail, with shoppers keen to “collect them all.”
The merchandise created buzz and repeat traffic, proving that good design can drive both sales and brand engagement.

Partnering With DTC World

At DTC World, we don’t just make merchandise — we design brand experiences that sell.
As a leading merchandise agency and custom merchandise maker across APAC, we specialise in helping marketers turn promotional gifts into strategic campaign tools.

From concept to creation, our design-led approach ensures that every gift with purchase GWP or collectible isn’t just on-brand — it’s built to move your market.