Bringing Playful Collectibles to the Dining Experience
Overview
To amplify brand engagement and delight diners, Sushi Express and GoGo Sushi launched an exclusive Tom & Jerry-themed promotional campaign. DTC World worked closely with the client to design and deliver a suite of collectible merchandise that drove customer excitement and brand visibility in-store and online.
Brand: Sushi Express, GoGo Sushi
Campaign: Tom & Jerry Collectible Merchandise Promotion
Market: Singapore
Solutions: Concept Ideation, Merchandise Design, IP Licensing, POSM, Production, Logistics
Elevating Brand Experience
with Iconic Merchandise
Have you caught the buzz around Sushi Express and GoGo Sushi’s latest Tom & Jerry campaign? Bursting with nostalgia and charm, this viral promotion brought the iconic cartoon duo to life through an exclusive line of collectible merchandise.
Video Credit: BYKidO Pte. Ltd.
Behind the scenes, Sushi Express and GoGo Sushi partnered with DTC World to conceptualize and deliver a range of custom-branded promotional IP licensed character merchandise that engaged diners of all ages. From ideation to execution, our team ensured every item reflected the playful spirit of Tom & Jerry while reinforcing the brands’ fun, family-friendly image, both in-store and online.
Image credits: Sushi Express SG Instagram
Each item was thoughtfully designed to reflect the charm of Tom & Jerry while aligning with the Sushi Express and GoGo Sushi brand image. Here’s a look at the limited-edition merchandise we created:
Collectible Plates: Durable, themed plates that added a playful twist to the dine-in experience.
Plush Keychains: Soft, high-quality plushies of Tom & Jerry, loved by kids and collectors alike.
Foldable Bags: Compact, cute, and practical, a functional collectible for everyday use.
Spinning Desk Stands: A lively desktop accessory designed to spark joy and nostalgia.
POSM: Eye-catching, nostalgic, and brand-aligned, custom-designed promotional POSM.
This Tom & Jerry collectible campaign for Sushi Express and GoGo Sushi exemplifies how licensed merchandise, when thoughtfully designed and executed, can drive engagement, footfall, and social buzz.
From concept creation and character licensing approvals to premium production, POSM execution, and logistics, DTC World delivered a full-service solution tailored for marketing success.
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