Tai Sun: 4 Collectible Mini Pouches In Blind Bags
Brand | Tai Sun |
Campaign | The Nutty Squad Collectible Mini Pouch Promotion |
Market(s) | Singapore, Malaysia |
Merchandise Type | Mini Pouches In Blind Bags |
DTC World’s Role | Design adaptation, production, fulfilment |
What We Delivered
DTC World produced a collection of four Tai Sun mini pouches, each packed individually in blind bags for promotional campaigns across Singapore and Malaysia.
The four designs were inspired by Tai Sun’s nut range — Almond, Pistachio, Peanut and Macadamia — turning familiar product cues into small collectible pouches that customers could carry and use.
For FMCG brands, this type of collectible merchandise can work particularly well within supermarket gift with purchase promotions, where the gift provides an added reason to choose the promoted product.
Blind-Bag Merchandise For Singapore And Malaysia
The gift-with-purchase promotions were deployed across both Singapore and Malaysia, giving Tai Sun a merchandise concept that could support promotional activity across different markets.
The surprise of not knowing which design was inside the blind bags added a playful element to the promotion, turning the reveal itself into part of the customer experience and demonstrating why blind box promotions work.
DTC World managed the production and supply of the mini pouches and blind bags, helping ensure consistency across the four designs and both market rollouts.
For another example of how compact pouches can be used as campaign merchandise, see our custom pouch merchandise produced for Colgate across Singapore and Malaysia.
Partnering With DTC World
DTC World is a creative merchandise company helping brands turn ideas into merchandise people want to receive, use and keep.
From promotional campaigns to collectible brand experiences, we create merchandise that extends the brand beyond the product and into everyday life.
Not Just Merch — Merch People Keep.
Looking for GWP Ideas That Drive Sales?
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
