POKKA x DC Justice League Customised Collectible Cushions
Brand: POKKA x DC Justice League
Description:
In collaboration with POKKA Singapore, DTC World brought DC’s most iconic heroes to life in an irresistibly cute, collectible form: Justice League chibi cushions. This licensed character merchandise campaign featured fan-favorites Batman, Superman, Wonder Woman, and The Flash, reimagined in adorable chibi designs.
image: POKKA
Consumers had the chance to receive a DC Justice League cushion for every $38 spent on POKKA products on Redmart Singapore. This campaign tapped into the popularity of DC superheroes and created a unique gift-with-purchase experience for fans, while driving sales and engagement for POKKA.
The cushions’ high-quality design and charming character adaptations made them instantly appealing and share-worthy, aligning perfectly with POKKA’s goal to enhance brand loyalty and customer interaction.
DTC World managed all aspects of this licensing campaign, providing a streamlined process from design to delivery. We adapted the DC Justice League heroes into playful chibi styles to enhance collectible appeal and make the merchandise stand out.
Leveraged our expertise in licensed character merchandising, we ensured that every cushion design met the licensed merchandise standards and resonated with fans.
The Results:
Collectible Appeal:
The exclusive chibi designs sparked excitement and acted as must-have collectibles for DC fans.
Social Media Buzz:
The adorable cushions generated organic shares and social media buzz, amplifying the campaign’s reach and creating brand conversations.
Increased Sales on Redmart:
The gift-with-purchase strategy drove higher purchases on Redmart, boosting both sales and POKKA product visibility.
DTC Services Used:
Design, Licensed Merchandising, Sourcing, Production, Logistics
Conclusion:
The POKKA x DC Justice League campaign demonstrates DTC World’s ability to create licensed character promotional merchandise that aligns with brand goals and captivates audiences. By merging design expertise with licensed merchandising knowledge, we provided a seamless solution that resonated with DC fans and reinforced POKKA’s presence on Redmart.
DTC World’s role in this campaign highlights our capability to deliver memorable, collectible promotional merchandise that drives brand engagement and supports sales growth.
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