Creative Gifting Meets Trade Activation with Custom Plush Merchandise
Overview
For its Singapore campaign, Pokka partnered with DTC World to create a playful gift with purchase — a custom carrot plush that opens into a blanket, branded with “WE CARROT ABOUT YOU.” Packaged in a custom influencer gift box with Pokka drinks, the set was sent to creators to drive social buzz and support Pokka’s GWP promotion on RedMart.
Brand: POKKA
Campaign: Promotional GWP Merchandise
Markets: Singapore
Solutions:
Custom Merchandise Design & Production, Custom Gift Box Solutions
What We Delivered
A Playful, On-Brand GWP Merchandise that Doubled as a Social Media Moment
DTC World brought this campaign to life by designing and producing a one-of-a-kind 2-in-1 Carrot Plush Blanket, styled after Pokka’s popular carrot juice product. The plush opened up into a cozy branded blanket — making it both fun and functional. Embellished with the custom slogan “WE CARROT ABOUT YOU,” the item was instantly shareable and highly relevant to Pokka’s brand.
A look at the custom gift kits prepared by POKKA Singapore for content creators — featuring our 2-in-1 carrot plush blanket and branded packaging, alongside POKKA drinks, as part of their gift with purchase campaign. image source: POKKA SG Instagram
To amplify reach, we also developed a custom influencer gift box, used as custom packaging for the influencer kit. This kit was delivered to selected content creators across Singapore to spark engagement and promote the RedMart GWP offer — effectively blending product seeding with campaign activation.
Results
✅ Created a standout GWP item that aligned perfectly with Pokka’s product and brand identity
✅ Delivered premium, eye-catching merchandise that sparked consumer interest
✅ Supplied custom packaging designed to be used as media kits for influencers or content creators, enhancing the unboxing experience and brand presentation.
Conclusion
This project highlights how creative promotional merchandise can amplify trade campaigns beyond the store. DTC World helped Pokka Singapore turn a nostalgic juice product into a memorable brand experience — with a GWP item that was not only functional but viral-worthy. For marketers looking to bridge retail promotions with social engagement, this is gifting done right.
Need help to find the right promotional solutions to amplify your brand visibility?
Let us guide you through the process of picking the perfect fit.
Scale your business with us today.
