Nissin Gift With Purchase Ideas That Boost Sales and Engagement
How Custom Merchandise Supports Nissin’s Seasonal and Retail Promotions
Client | Nissin Foods |
Campaign | Gift-With-Purchase Promotion |
Market(s) | Singapore, Malaysia |
Merchandise Type | Custom merchandise: |
DTC World’s Role | Concept Creation, Design, Sourcing, Production, Fulfillment |
Campaign Objective
Nissin runs multiple seasonal and retail campaigns annually, each needing standout, on-brand merchandise. DTC World supported them by supplying versatile, eye-catching GWP items that could be used across campaigns — ensuring brand consistency and strong consumer appeal.
What We Delivered
We curated a selection of high-impact GWP merchandise that could be adapted for different campaign contexts—be it festive gifting, retail promotion, or brand awareness.
Nissin Red Packets
When placed together, each red packet forms a reunion dinner illustration—a perfect fit for Chinese New Year campaigns.
Nissin Calendar 2025
A custom-designed calendar that connects emotionally with consumers by spotlighting festive moments—turning a practical item into a year-long brand experience.
Nissin Cup Noodles Sling Bag
A compact, everyday sling bag creatively styled to resemble Nissin’s iconic cup noodles—turning a daily essential into a walking brand statement that sparks recognition and recall.
Nissin Cup Noodles Shopping Bag
Designed with everyday practicality in mind, these shopping bags became brand carriers—perfect for grocery runs and family outings, keeping Nissin top-of-mind wherever consumers go.
Why It Worked – Impact & Outcomes
By providing Nissin with a flexible merchandise suite, DTC World enabled faster campaign rollouts and reduced creative lead time—helping marketers respond quickly to seasonal and retail opportunities.
- Consistent Brand Visibility: Unified design language across different items ensured strong brand recall in Singapore and Malaysia.
- Higher Redemption Rates: The mix of collectible and functional gifts (like red packets, thermal bags, and calendars) attracted repeat participation and boosted basket size.
- Longer Brand Exposure: Items like the sling and shopping bags remained in daily use post-campaign, extending Nissin’s visibility beyond the promotional period.
Partnering With DTC World
At DTC World, we don’t just produce merchandise—we help brands build long-term promotional strategies. Our work with Nissin is a testament to the power of consistent, versatile product design that serves various campaign goals throughout the year.
From seasonal redemptions to evergreen utility gifts, we deliver creative, brand-aligned solutions that marketers can count on.
Looking for GWP Ideas That Drive Sales?
Let’s create merchandise that works harder for your brand.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
