Tiger Mahjong Set
Brand: Tiger Beer
Description:
Mahjong originated in China during the Qing dynasty and has since become a popular social game enjoyed by families and friends around the world. Its strong connection to festive gatherings made it a natural choice for TIGER Beer’s Chinese New Year promotion.
Designed as premium CNY campaign merchandise, the customised TIGER Beer mahjong set was created for presentation to customers during the festive period. The set combined a familiar Lunar New Year activity with distinctive TIGER Beer branding, turning a traditional game into a memorable branded gift.
Practical, collectable and suitable for group gatherings, the mahjong set gave recipients something they could continue using beyond the campaign period. It also helped TIGER Beer strengthen customer engagement and brand loyalty through a thoughtful gift closely connected to the spirit of reunion and celebration.
DTC Support: Design, Sourcing, Production, Logistics.
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