Pizza Hut x Bichi Mao Merchandise — Glitter Stickers, Shaker Keychain & Spring Standee
Client | Pizza Hut Malaysia |
Campaign | Pizza Hut x Bichi Mao |
Market(s) | Malaysia |
Merchandise Type | Glitter Sticker Pack, Shaker Keychain and Spring Standee |
DTC World’s Role | Licensed Character Merchandise production, quality control and fulfilment |
What We Produced — Licensed Bichi Mao Collectibles
For its Bichi Mao collaboration in Malaysia, Pizza Hut introduced a collection of character merchandise alongside its MyBox and Hut’s Sliders offerings.
DTC World produced the licensed character merchandise for the campaign. The collection was released across two drops: glitter sticker packs in June 2026, followed by a shaker keychain and spring standee in July 2026.
Bichi Mao Glitter Sticker Pack
The first merchandise drop featured a pack of four Bichi Mao glitter sticker designs.
DTC World managed the sticker pack production, quality control and delivery within a tight campaign schedule, demonstrating strong execution and speed-to-market while ensuring the rollout stayed on track.
Bichi Mao Shaker Keychain
The second merchandise release included a Bichi Mao shaker keychain.
Bichi Mao Spring Standee
The Bichi Mao spring standee was developed as a take-home consumer collectible.
For a QSR campaign, character merchandise can add another reason for customers to notice a featured menu offering. The result is merchandise that continues to carry the campaign into customers’ everyday spaces after the promotion has ended.
Partnering With DTC World Malaysia
DTC World Malaysia supports brands with licensed character merchandise production across collectibles, keychains, plush and lifestyle merchandise. For marketers deciding between using an established character licence and building their own brand IP, our guide to licensed IP vs in-house IP licensing explains the key differences.
For campaigns with fixed launch dates, our production teams can also manage accelerated manufacturing and logistics requirements while maintaining the finishing and quality required for branded merchandise.
Not Just Merch — Merch People Keep.
Ready to Bring IP Magic to Your Campaign?
Let’s Create Custom Merchandise That Connects.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
