Softlan Malaysia’s Animal Laundry Bags GWP Campaign

Softlan’s Animal Laundry Bags Bring Fun to Laundry Day and Enhance Customer Engagement

Client	Softlan
Campaign	Animal Netting Laundry Bag GWP
Market(s)	Malaysia
Merchandise Type	Laundry Netting Bags
DTC World’s Role	Product Design, Material Sourcing, Production Management, Retail GWP

Campaign Objective

In a crowded FMCG aisle, even a trusted brand like Softlan faces the challenge of capturing shoppers’ attention and driving repeat sales. The marketing team needed a promotional gift that was custom-designed, budget-friendly, and instantly appealing to families — a piece of merchandise that would stand out at the point of sale and entice consumers to choose Softlan over competitors, time and again.

What We Delivered

DTC World crafted a delightful series of animal-themed laundry netting bags, designed to be both charming and functional. The designs were thoughtfully created to align with Softlan’s warm, family-friendly brand image, offering both practicality and appeal. Each bag in the series featured an adorable animal design, ensuring wide consumer appeal and reinforcing the brand’s connection with its target audience.

Why It Worked – Impact & Outcomes

This gift-with-purchase campaign achieved what every trade marketer aims for — stronger sell-through and increased basket size. The laundry bags’ playful yet practical designs created an instant purchase trigger at shelf, while its collectible appeal encouraged shoppers to buy more Softlan products to complete the set. The result: higher repeat purchase rates, faster stock turnover, and a noticeable uplift in category sales during the campaign period — delivering both immediate revenue gains and longer-term shopper loyalty.

Partnering With DTC World

At DTC World, we understand that the right gift with purchase can be a powerful sales driver — but it needs to strike the perfect balance between brand fit, consumer appeal, and cost efficiency. For Softlan’s campaign, our team handled the entire process from concept design to sourcing and production, ensuring the laundry bag was not only on-brand but also met budget requirements without compromising quality.

With deep expertise in FMCG promotions and a proven network of reliable manufacturing partners across APAC, we deliver promotional gifts that help brands stand out on shelf, trigger impulse purchases, and keep shoppers coming back. Not Just Merch — We Make It Move.