POKKA 2025 GWP Campaign – House of Green Tea Pop-Up Exclusives
Promotional Merchandise That Drove Excitement Across Singapore
Client | POKKA Singapore |
Campaign | Jasmine Green Tea Nationwide Promotion – August 2025 |
Market(s) | Singapore |
Merchandise Type | Blind Box Socks, Bag Strap, Event Premiums |
DTC World’s Role | Product Design, Customization, Production, Sourcing, Fulfillment |
Campaign Objective
As part of its 2025 nationwide marketing effort, POKKA launched a special pop-up activation to drive brand engagement and reward loyal fans of its Jasmine Green Tea. The objective: turn product sampling into a fun, immersive brand experience with collectible, high-demand merchandise.
What We Delivered
DTC World developed a suite of exclusive merchandise tailored for the House of Green Tea pop-up, blending functionality with fandom.
- Custom Blind Box Socks: Featuring four uniquely designed styles, these socks were packaged in blind boxes to encourage surprise, collectability, and repeat participation.
- POKKA Branded Bag Strap: A fashionable, utility-driven strap showcasing the POKKA brand in a youthful, trendy format.
- POKKA Portable Blenders: Free with purchase on RedMart, these custom POKKA blenders offered style and utility, sourced and branded by DTC World.
Why It Worked – Impact & Outcomes
The House of Green Tea pop-up, powered by engaging merch, became a key highlight of POKKA’s 2025 promotion:
✅ All merchandise fully redeemed within a short period
✅ Strong social media response with users sharing unboxing and gachapon wins
✅ Helped elevate brand perception as fun, youthful, and experience-driven
The POKKA limited edition collectibles were fully redeemed at the pop-up event. credit: POKKA IG
Foot traffic surged at the pop-up location as consumers lined up to engage with the brand. The mystery and collectability of the blind boxes generated organic buzz and UGC across platforms like TikTok and Instagram.
Partnering With DTC World
From concept to fulfillment, DTC World supports brands in delivering merch that creates memories. We specialize in turning everyday items into brand storytelling tools that connect with consumers.
Not Just Merch — We Make It Move.
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