Kenangan Coffee x Hello Kitty Merch Collection — IP Licensed Merchandise
Client | Kenangan Coffee |
Campaign | Kenangan Coffee  Hello Kitty Merchandise Collection |
Market(s) | Malaysia |
Merchandise Type | IP Licensed Promotional Merchandise |
DTC World’s Role | Merchandise design adaptation, production and fulfilment |
What We Delivered
DTC World partnered with Kenangan Coffee to produce promotional merchandise in its Kenangan Coffee Hello Kitty merchandise collection launched in Malaysia.
The campaign featured a collectible holographic finishing merchandise lineup designed to support customer engagement and in-store participation across Kenangan Coffee outlets.
The merchandise was developed not simply as branded giveaways, but as campaign-driven merchandise designed to encourage participation, repeat visits, merchandise redemption and stronger customer interaction within the retail environment.
Custom IP Licensed Merchandise Created
The Kenangan Coffee Hello Kitty collection combined licensed character merchandise with collectible drinkware and lifestyle formats suited for F&B campaigns.
DTC World handled the merchandise design adaptation and production execution for four items, translating the campaign’s Hello Kitty artwork into retail-ready merchandise formats suitable for everyday usage and customer collectability.
Merchandise Designed for Collectability and Social Sharing
For café and beverage campaigns, licensed merchandise often works best when the products become part of customers’ everyday lifestyle and social experiences.
The Kenangan Coffee Hello Kitty merchandise came in functional formats that customers could carry, display, use and share naturally across social media and daily routines.
Partnering With DTC World
DTC World develops custom promotional merchandise, IP licensed merchandise collections, and creative merchandising programmes for retail campaigns across APAC.
From merchandise design adaptation and production management to fulfilment coordination and campaign merchandise execution, DTC World supports brands in turning licensed IP collaborations into scalable retail-ready merchandise programmes.
Not Just Merch — Merch That Drives Engagement.
Ready to Bring IP Magic to Your Campaign?
Let’s Create Custom Merchandise That Connects.
Alternatively, you can explore our past Showcase portfolio for more inspiration:
