Cold Storage, CS Fresh & Giant Bring Disney Friendship Magic to Life with Licensed Character Merchandise

Limited-Edition Mickey & Friends Collection That Celebrates Togetherness and Everyday Joy

Client	Cold Storage, CS Fresh & Giant
Campaign	Disney’s Mickey Mouse & Friends Limited Edition Collection
Market(s)	Singapore
Merchandise Type	Licensed Character Lifestyle Merchandise
DTC World’s Role	Concept, Design, IP Licensing Management, Production, Delivery Fulfilment, In-Store Display Setups

Campaign Objective

With the year-end season being a time of connection and joy, Cold Storage, CS Fresh & Giant aimed to rekindle the spirit of friendship through retail.

Their goal was to create an emotionally engaging in-store campaign that would spark meaningful moments among families and friends.

By teaming up with Disney’s beloved Mickey Mouse & Friends, the retailers wanted to deliver a feel-good collectible experience that encouraged shoppers to slow down, gather, and celebrate togetherness at home.

What We Delivered - A Disney Lifestyle Collection Perfect for Everyday Joy

DTC World collaborated with Disney and Macrovalue’s retail team to design, produce, and deliver a blue-and-white themed lifestyle collection inspired by the warmth of friendship and the joy of shared moments.

Each piece was crafted under Disney’s IP licensing standards, ensuring authenticity and quality.

Beyond design and production, DTC World managed the end-to-end fulfilment — including delivery to retail outlets and display setup at more than 30 Cold Storage & CS Fresh stores, and Giant outlets across Singapore.

This ensured a seamless, visually engaging shopper experience that brought the Mickey & Friends theme to life in-store.

Why It Worked – Impact & Outcomes

✅Licensed IP That Elevated Brand Appeal
Disney’s global recognition positioned the retailers as aspirational yet family-friendly.

✅Functional Collectibles That Sold
Every item had real lifestyle use — from hosting dinners to gifting friends, making the collection practical, desirable, and easy to justify as a purchase.

✅Collectibility That Drove Repeat Visits
The six-item range inspired shoppers to complete their set, boosting basket value and repeat footfall.

✅In-Store Displays That Captured Attention
DTC World’s display setup brought Disney’s world to life in aisles, converting interest into immediate purchase.

✅Festive Timing That Drove Store Visits
Launched during the year-end gifting season, the friendship-themed collection perfectly matched shoppers’ mood for celebration, gatherings, and thoughtful gifting. This has turned everyday shopping into a shared festive experience.

Partnering With DTC World

DTC World managed the entire project lifecycle – from creative concept and licensing management to production, logistics, and in-store execution. We ensured every design met Disney’s quality and branding standards.

With extensive experience in licensed character merchandise and retail activations, we help brands transform intellectual property into campaigns that tell stories, spark emotions, and build engagement.