100PLUS Earbuds Pouch GWP Collection

Client	100PLUS (Fraser & Neave)
Campaign	“Sip. Move. Groove.” — Earbuds Pouch Gift-with-Purchase at 7-Eleven
Market(s)	Singapore
Merchandise Type	Custom Promotional GWP Merchandise — Earbuds Pouch (4 designs)
DTC World’s Role	Merchandise design, production, packaging, fulfilment

What We Delivered

For its “Sip. Move. Groove.” run at 7-Eleven, 100PLUS paired that everyday purchase with a free earbuds pouch, offered exclusively at 7-Eleven Singapore with a minimum spend on participating 100PLUS products.

The pouch came in four different designs, which adds a bit of collectability for shoppers who enjoy variety or want to match their personal style. DTC World produced the earbuds pouches for the campaign — taking the design through to a finished, retail-ready item delivered on the launch timeline.

Custom Merchandise Created

The earbuds pouch is a deliberately practical format. It’s small enough to clip to a bag or drop into a pocket. That everyday utility is what gets a gift-with-purchase item kept and carried, rather than set aside in a drawer.

The four designs were released as blind bags. The blind-bag mechanic turned a standard freebie into a bit of a moment at the counter — and gave the set a collectible pull, since landing a favourite, or completing all four, becames a reason to come back during the campaign window. The reveal also made the merchandise more shareable on social media.

Partnering With DTC World

The “Sip. Move. Groove.” campaign called for merchandise that was practical, on-brand, and ready to roll out across 7-Eleven on a fixed retail window. DTC World works as a creative merchandising partner across exactly this kind of brief — from custom and licensed merchandise to gift with purchase and promotional campaigns, with production and fulfilment handled end to end.