Nippon Paint Sumo Squad – A Custom Plush Blind Box Designed for Partner Gifting

Client	Nippon Paint
Campaign	Sumo Squad Plush Blind Box as Event Giveaway
Market(s)	Singapore
Merchandise Type	Custom Plush Blind Box
DTC World’s Role	Concept development, plush & box designs, production, fulfilment

What We Delivered - Character Merchandise Designed for Partner Engagement

For a partner appreciation event in Singapore, Nippon Paint wanted to create a giveaway that would feel more engaging and memorable than a standard event gift.

DTC World developed the Sumo Squad as a series of custom plush blind box characters, transforming the existing mascot direction into a more structured collectible merchandise concept.

This reflects Creative Merchandising, where merchandise is designed not just as an event giveaway, but as part of the overall engagement experience.

Custom Merchandise Created

Sumo Squad Plush Blind Box Series

The Sumo Squad was developed as a blind box plush collection featuring multiple character variations built around Nippon Paint’s sumo mascot identity.

The blind box format adds an element of anticipation, turning the giveaway into a small experience rather than a straightforward handout.

Partner Response

The Sumo Squad plush series received positive response from Nippon Paint’s trade partners, with the collectible format helping the merchandise feel more engaging and memorable within the event setting.

By combining mascot-driven character design with blind box collectability, the giveaway became more than a standard appreciation item. It reinforces the relationship between the brand and its partner community in a more interactive way.

Explore how DTC World approaches creative merchandising and partner gifting

View the previous Nippon Paint Expo 2025 collectibles

Working With DTC World

This project demonstrates DTC World’s capability in developing custom character merchandise that combines collectability, mascot identity and event engagement into a cohesive merchandise system.