Midea x Manchester City – Custom Branded Merchandise Global Fulfilment
Brand | Midea Group × Manchester City |
Campaign | Midea × Manchester City partnership |
Market(s) | 30+ countries across APAC, Europe, Middle East & Africa |
Merchandise Type | Custom branded lifestyle merchandise |
DTC World’s Role | Merchandise production, global fulfilment |
What We Delivered - Branded Merchandise Designed for Global Rollout
For the Midea × Manchester City partnership, DTC World supported the development and rollout of a global merchandise programme across more than 30 markets.
With licensed assets and brand direction provided, the focus was on translating these into campaign-ready merchandise that could be produced consistently and distributed across multiple regions.
DTC designs & delivers campaign-ready merchandise end-to-end, ensuring concepts are adapted into formats that can be executed reliably across markets.
Custom Merchandise Created
Co-Branded Lifestyle Merchandise Collection
The merchandise included a range of functional lifestyle items designed for everyday use: Tumblers and mugs, Caps, Towels, Cushions, Coasters etc.
Global Fulfilment & Merchandise Portal
To support distribution across more than 30 countries, DTC World implemented a centralised e-merchandise portal.
This allowed regional teams and distributors to:
- access the full merchandise range
- place orders directly
- manage quantities based on local needs
DTC World supported:
- inventory management
- order processing
- global logistics and delivery
This structure simplifies coordination while maintaining consistency across markets.
Global Rollout & Brand Consistency
The merchandise programme was deployed across markets including:
China, UAE, Poland, Hungary, Algeria, Taiwan, Tanzania, Mauritius, Zambia, United Kingdom and more.
By centralising production and fulfilment:
- brand consistency is maintained globally
- regional teams operate with flexibility
- operational complexity is reduced
The result is a unified merchandise presence supporting the Midea × Manchester City partnership worldwide.
Partnering With DTC World
This project demonstrates DTC World’s capability in delivering custom branded merchandise programmes at scale, combining production, system setup and fulfilment into a single workflow.
From adapting designs into manufacturable products to supporting global distribution, DTC ensures merchandise is ready for real-world campaign execution.
Not Just Merch — Merch That Works
Alternatively, you can explore our past Showcase portfolio for more inspiration:
