Client: MIDEA Group
Description:
Midea Group, a leading global home appliance brand, collaborated with Manchester City to create a collection of exclusive branded merchandise. This collaboration aimed to strengthen brand association with the globally renowned football club while enhancing customer and stakeholder engagement.
To celebrate their partnership with Manchester City, Midea sought to develop high-quality, functional branded gifts that would resonate with football fans and corporate stakeholders worldwide.
DTC World was entrusted to design, source, produce, and distribute a range of premium promotional merchandise, ensuring consistent branding across all markets. Some of the merchandise in the collection included:
Midea x Manchester City Coaster – A stylish, functional item designed for fans and corporate partners.
Midea x Manchester City Cushion – Custom-designed, premium-quality cushions that enhance brand recall.
Midea x Manchester City Anti-slip Suction Tumbler – A high-utility product perfect for everyday use.
To facilitate seamless global distribution, DTC World developed and managed a dedicated e-merchandise portal, allowing Midea’s regional offices and corporate partners worldwide to view and order promotional gifts efficiently.
The Results:
Standardized Global Branding
All promotional merchandise adhered to Midea’s brand identity, ensuring a uniform marketing approach across international markets.
Seamless Regional Fulfilment Across Multiple Countries
With DTC World’s regional fulfilment expertise, Midea’s branded merchandise was successfully delivered to multiple global markets, including China, Georgia, Algeria, Dubai, Taiwan, Tanzania, Mauritius, Zambia, and more. DTC World’s extensive distribution network ensured timely and efficient deliveries, overcoming logistical challenges in diverse regions.
Enhanced Stakeholder Engagement
The exclusive branded merchandise strengthened brand loyalty among football fans, employees, and corporate partners across various international locations.
Data-Driven Inventory Management
The e-merchandise portal provided Midea with inventory tracking, analytics, and order reports, streamlining operations and ensuring demand was met efficiently.
DTC Services Used:
Design and Set Up of E-Merchandise Portal, Web Hosting and Maintenance, Inventory Management and Reports, Provision of Analytical Reports ,
Merchandise Designing, Sourcing, Production and Delivery
Conclusion:
DTC World’s expertise in promotional merchandise and regional fulfilment ensured a successful Midea x Manchester City collaboration. By leveraging our design, sourcing, and global logistics capabilities, Midea was able to efficiently distribute high-quality corporate premium gifts to their global offices and partners, reinforcing their brand presence worldwide.
Looking to create custom branded merchandise with global fulfilment? Contact DTC World today!
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