Midea Group’s Global Brand Boost with Manchester City
Client: Midea Group
Description:
For the prestigious Midea Group x Manchester City partnership, DTC World was entrusted with designing and producing an exclusive range of promotional merchandise. Highlighting Erling Haaland, Midea’s global ambassador, our collection featured bespoke Midea x ManCity themed sports towels, caps, mugs, tumblers, and tote bags tailored for the fans.
Customised design – Tailored merchandise that captures the essence of the Midea x ManCity partnership.
The promotional merchandise created was not just merchandise; it was a versatile tool aimed at enhancing the Midea x ManCity partnership, perfect for any Midea event. It served to commemorate this prestigious collaboration and was designed to resonate with fans and participants worldwide.
Versatility: Ideal for any event or initiative, showcasing brand unity across different platforms. Image: Midea China
The Results:
Unified Brand Presence
Enhanced brand consistency globally, with all business units leveraging the same promotional merchandise.
Global Reach
Successful delivery and fulfillment of promotional merchandise to locations and events worldwide, ensuring brand visibility across continents. Our collaboration with Midea Group has successfully brought the vibrancy of the Midea x ManCity partnership to fans across the world, with our uniquely crafted promotional items reaching over 30 countries across APAC, Eastern Europe, Western Europe, and the Middle East. This expansive outreach showcases DTC World’s capability in elevating brand presence on a truly global scale, fostering international brand engagement and unity.
Simplified Brand Management
Streamlined planning and execution for brand managers, thanks to DTC World’s centralised ordering and fulfillment system.
DTC Services Used:
Design and Set Up of E-Merchandise Portal, Web Hosting and Maintenance, Inventory Management and Reports, Provision of Analytical Reports and Key Findings, Merchandise Designing, Sourcing, Logistics, Production and Delivery
Conclusion:
This showcase unravels the meticulous planning and execution by DTC World in uplifting the brand image and global presence of the Midea Group through customized promotional merchandise for the Midea x ManCity partnership. Our comprehensive services, including design, sourcing, production, logistics, and global fulfillment, ensured that the promotional items not only celebrated the partnership but also brought tangible benefits like brand consistency, ease of brand management, and cost savings.
DTC World stands as a testament to how thoughtful promotional merchandise can transform global marketing activities, making us the go-to partner for corporates, marketers, brand managers, and trade channel managers seeking to leave a lasting brand impression.
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