Kirin Ichiban Limited Edition CNY Mini Beer Mugs Campaign
Brand: Kirin Ichiban
Description:
DTC World partnered with Kirin Ichiban to deliver an exclusive promotional merchandise for Chinese New Year 2025, aimed at driving sales and enhancing brand awareness in Malaysia. The centerpiece of this campaign was the Limited Edition CNY Set, including:
credit: Kirin Ichiban Malaysia
- 8 cans of Kirin Ichiban beer
- A set of 4 mini beer mugs, custom-designed for this festive promotion
The collectible beer mugs combined functionality with aesthetic appeal, making them a perfect festive and corporate souvenir idea. This gift with purchase provided Kirin’s customers with a reason to celebrate the festive season while associating the brand with quality and sophistication.
Beautifully designed Kirin Ichiban mini beer mugs, the perfect collectible to elevate your Chinese New Year celebrations.
Whether hosting a reunion dinner or enjoying a casual gathering, Kirin Ichiban’s campaign added value to every celebration.
The Results:
Increased Sales
Customers were encouraged to make the required set purchases to receive the collectible mini beer mugs, boosting sales during the high-demand Chinese New Year period.
Enhanced Brand Recall
The collectible customized promotional gifts served as lasting reminders of Kirin Ichiban, further embedding the brand in customers’ minds.
Customer Engagement
The limited-edition aspect created excitement and urgency, driving participation and increasing brand loyalty.
Market Differentiation
Positioned Kirin Ichiban as a brand that prioritizes quality and customer delight, standing out in a competitive market.
DTC Services Used:
Design, Sourcing, Production, Logistics
Conclusion:
This project is a testament to how customized promotional merchandise can drive sales and build stronger connections with customers. At DTC World, we specialize in delivering creative and impactful solutions tailored to your marketing goals. From concept to delivery, our expertise ensures your brand stays top of mind.
Looking to create your next gift with purchase campaign or unique corporate souvenirs ideas in Malaysia as well as in the APAC region? Contact DTC World, the trusted promotional product supplier.
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Alternatively, you can explore our past Showcase portfolio for more inspiration:
