Brand | Jack Daniel’s |
Campaign | Retail Gift With Purchase & Brand Merchandise Support |
Market(s) | Singapore |
Merchandise Type | Custom Promotional Merchandise – Socks, Apparel & Accessories |
DTC World’s Role | Merchandise development, production coordination, fulfilment |
What We Delivered - Promotional Merchandise Supporting Brand Campaigns
Jack Daniel’s incorporated custom promotional merchandise into its off-trade and retail campaigns in Singapore, using branded lifestyle items to strengthen retail visibility and brand engagement.
DTC World was engaged to create merchandise that aligned with Jack Daniel’s distinct brand identity while remaining practical for promotional deployment across multiple channels.
Custom Merchandise Created
4-Piece Branded Sock Set – Gift With Purchase
The campaign centred on a four-piece custom sock collection designed as a retail gift-with-purchase collectible. Featuring brand-led graphics and packaging, the socks functioned as lifestyle merchandise that complemented the brand’s visual identity while adding value to the retail promotion.
Branded Apparel & Accessories Range
Custom iron-on badges, t-shirts, luggage tags and caps were also developed as part of Jack Daniel’s promotional merchandise range. These items extended the brand presence into wearable and portable formats, allowing merchandise to serve as tangible touchpoints within retail and promotional settings.
Across categories, the focus remained on aligning brand aesthetics with functional promotional use, ensuring each item operated as a practical extension of the brand within real-world marketing environments.
Partnering With DTC World
The collaboration focused on developing custom promotional merchandise that could support Jack Daniel’s retail initiatives while maintaining strong brand consistency. From gift-with-purchase lifestyle items to branded apparel and accessories, each piece was designed to integrate seamlessly into promotional touchpoints without compromising visual identity.
Not Just Merch – Merch That Carries The Brand Beyond The Bottle.