Client: APU Company (Mongolia)
Description:
APU Company, Mongolia’s leading beverage manufacturer, sought to elevate its brand presence in trade channels, particularly in on-premise marketing locations such as bars, restaurants, and retail stores. The company required high-impact, visually striking POSM solutions to drive brand recognition and increase customer engagement at the point of sale.
To achieve this, DTC World designed and produced distinct customized LED signage and lightbox POSM for some of APU’s key brands:
Evok LED Signage
Sengur Lightbox Signage
Kaltenberg Lightbox Signage
Each signage was carefully crafted to enhance brand awareness, maximize trade visibility, and reinforce APU’s brand identity across multiple on-trade locations.
DTC World provided custom LED signage solutions with visually striking designs that enhance brand recognition. Using quality materials, we ensured durability and sustainable usage lifespan of the POSM. Most importantly, we prioritized regulatory compliance, adapting signage to meet local electrical standards and accommodate different plug types and voltage requirements for seamless installation across trade locations.
The Results:
Enhanced Trade Visibility
The illuminated signage captured consumer attention, boosting brand recall and product awareness at key retail touchpoints.
Stronger Brand Presence in On-Trade Locations
Strategically placed LED lightboxes significantly improved brand exposure in high-traffic areas such as bars and restaurants.
Increased Consumer Engagement
Eye-catching LED displays encouraged impulse purchases and strengthened brand association with premium quality.
DTC Services Used:
Design, Sourcing, Production, Logistics.
Conclusion:
By partnering with DTC World, APU Company successfully deployed customized LED POSM that reinforced its market leadership in Mongolia’s beverage industry. As a trusted POSM supplier, DTC World delivers innovative, brand-enhancing promotional merchandise to help businesses stand out in competitive trade environments.
If you’re looking for customized point-of-sale materials to elevate your brand visibility and trade marketing strategies, contact DTC World today!
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